Tag: sky

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Posted on 9th January, 2020 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Viewership, Average Age, BARB, Broadcaster, Champions League, Channel 4, Concurrent Viewership, Consumption, Demographic Cliff, Distribution Deals, EPL, F1, F1 Channel Pass, Fandom, FIFA, Formula One, Free To Air, FTA, Grand Prix, ICC, ICC Cricket World Cup, Live Rights, Metrics, Pay Tv, Paywall, Paywalled Content, Penetration, Revenue Over Reach, Rights Holders, Sky, Sky Sports, Streaming Sports, Subscribers, Subscription, Svod, Target Audience, The Grand Tour, UCL. Premier League, UEFA, Viewing Figures and Women’s World Cup

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing…

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Can BT Lay the Smackdown on Its Rivals?

Posted on 3rd January, 2020 by Alistair Taylor in Addressable Audience, Broadcast, BT, BT Sport, BT Sport Pass, Consumers, Consumption, DTC, Eleven Sports, English Premier League, Entertainment, Gallagher Premiership Rugby, Now TV, Pay Tv, Peak Attention, Raw, Reach, Revenue, Rights Acquisition, Serie A, Sky, Sky Sports, Smackdown, Sporting Rights, Streaming Insurgent, Subscribers, Subscription Video On Demand, Subscriptions, Svod, UEFA Champions League, Ufc, Value Proposition, Wrestling, WWE, WWE Network, WWF and Younger Audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019. This signalled the…

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Amazon One - Family Christmas Nil

Posted on 18th December, 2019 by Alistair Taylor in Addressable Audience, AFC Bournemouth, Ageing Audience, Amazon, Amazon Prime Video, ATP, Broadcasters, BT, Buffering, Burnley, Commentary, Concurrent Viewership, Content Mix, Crystal Palace, DAZN, Demographics, Digital, Distribution Deals, Eleven Sports, English Premier League, EPL, Fixtures, High-quality Picture, Highlights, Latency, Linear, Live Stream, Manchester City, Nfl, Now TV, Optus, Optus Sport, Prime, Recession-proof, Rights, Rights Holders, Sky, Sky Deutschland, Spark, Spark Sport, Sports Rights, Stats, Streaming Insurgents, Tech Major, Tender, Time Delay, TNF, Twitch, UCL, UEFA Champions League, US Open, Value Proposition, WAUs and WTA

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out…

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Posted on 22nd November, 2019 by Alistair Taylor in Advertising, American Football, Baseball, Basketball, Broadcast Audience, BT, BT Sport, BT Sport App, Bubble Economics, Competitive Landscape, Cord Cutting, DAZN, Demographics, Digital Natives, Domestic Rights, Engagement, English Premier League, Europa Conference League, Exclusive Rights, ITV, Live Sports, Market Saturation, MLB, MMA, NCAA, Pay Tv, Premium Rights, Price Point, Revenue Over Reach, Rugby, Sky, Sky Sports, Soccer, Social Platform, Sporting Rights, Sports Highlights, Sports Rights Bubble, Streaming Service, Subscribers, Subscription Video On Demand, Supply Demand, Svod, Telco, Telecom, Traditional Broadcaster, UCL, UEFA Champions League, UEFA Europa League, Ufc, Untapped Audience, Value Proposition, Weekly Active Usage and Youtube

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing…

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Knock On: Rights Holders Cannot Chance Latency?

Posted on 26th September, 2019 by Alistair Taylor in Akamai, Amazon, Broadband Providers, Broadcaster, Concurrent Viewing, Customer Complaints, D-Day, Digital Rights, Distribution, Exclusive Rights, FIFA World Cup, Free To Air, Freeview, FTA, Glitch, Investments, IRB, Japan, Latency, Live Sports, Optus, Optus Sport, Pay-per-view, Peak Viewership, Refund, Revenue Over Reach, Rights Acquisition, Rights Holders, Rugby Championship, Rugby World Cup, RWC, Sanzaar, SBS, Sky, Sky TV, Spark, Spark Sport, Sports Rights, Streaming Latency, Sub-license, Subscriber Base, Super Rugby, Technical Capacity, Telco, The Guardian, Tournament Pass, TVNZ, TVNZ Duke and Viewership

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides…

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Could a Recession Change the Tide for Sports Rights Allocation?

Posted on 24th September, 2019 by Alistair Taylor in Additive Services, All-encompassing Offering, Amazon, Apple, AppleTV+, Bubble Economics, Budget Allocation, Cable, Consumers, Content Consumption, Cord Cutting, Coupe De La Ligue, D-Day, Digital Rights, Disney, English Premier League, EPL, Espn, Fanbase, French Football League, HBO Max, Hulu, Inflection Point, La Liga, LFP, Live Sports, Major League, Mobile Rights, Nbcuniversal, Netflix, Nfl, Pay-TV Subscribers, Paywalls, Peacock, Peaking Attention Economy, Premium Domestic Rights, Reach Over Revenue, Recession, Recessionary Pressure, Revenue Model, Revenue Over Reach, Revenues, Rights Allocation, Rights Bubble, Rights Cycles, Rights Holders, Service Prioritisation, Sky, Sky UK, Social Presence, Specialisation, Sporting Rights, Sports Fans, Sports Rights, Stack Shaving, Streaming Video, Subscribers, Subscription Video On Demand, Substitutive Services, Svod, Tech Majors and Warner Media

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising…

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Demographic cliff: Is gaming sports’ biggest problem?

Posted on 14th August, 2019 by Alistair Taylor in Aging Audience, Audience Engagement, Daily Active Usage, Daus, Declining Audience, Demographic Cliff, Distribution Medium, E-sports, English Premier League, EPL, ESports, Fanbase, Fandom, FIFA, FIFA EWorld Cup, Finite Attention, Fortnite, Linear Platforms, Live Sports, Liverpool FC, MAUs, MLB, Monthly Active Usage, NBA, Pay Tv, Peak Attention Economy, Rights Holders, Sky, Sky Sports, Sports, Sports Fans, Tencent, UEFA Champions League, US Masters, Wechat, Younger Audience and Youtube

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports…

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Not So Galactico; What Went Wrong for La Liga?

Posted on 7th August, 2019 by Alistair Taylor in Addressable Audience, Amazon Prime Video, Broadcast Deals, Carriage Partnerships, Consumer Attention, Crown Jewel, Demand, Digital Audiences, Distribution Deals, Distribution Partner, Domestic Sports, Economics, El Classico, Eleven Sports, English Premier League, EPL, Facebook, French Open, Instagram, La Liga, Live Sports, Mediapro, Monetising Fandom, NowTV, Pay Tv, Pay-TV Subscribers, Peak Attention Economy, Premier Sports, Reach Over Revenue, Resources, Rights Acquisition, Rights Budget, Rights Holders, Rights Valuation, Rolland Garros, Saturated Landscape, Secular Decline, Serie A, Sky, Social Media Following, Social Reach, Spanish Rights, Sports Leagues, Sports Rights Bubble, Subscribers, Subscription Penetration, Subscription Revenue, Supply, Tech Stack, Tender, Traditional Broadcasters, Twitter, Ufc, Wau and Weekly Active Usage

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and…

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Is YouTube MLB’s Answer to Tap into Younger Audience?

Posted on 29th July, 2019 by Alistair Taylor in Amazon Prime Video, Baseball, Cable Consumption, Channel 4, Concurrent Viewers, Consumer Behaviours, Content Consumption, Cricket, DAZN, Demographic, Digital Content, Digital Ecosystem, Distribution Deal, Diversification, ECB, English Premier League, EPL, Espn, Exclusive Rights, Facebook, Fanbase, Fans, FIFA Women’s World Cup, Finite Resources, Fox, Free To Air, FTA, Google, ICC Cricket World Cup Final, Ive Sports, LA Dodgers, Major League Baseball, MLB, Morning Consult, Multiple Subscriptions, Non-exclusive, OTT, Over-the-top, Pay-TV Subscribers, Peak Attention Economy, Peak Audience, Penetration, Philadelphia Phillies, Premium Rights, Rights Acquisition, Rights Holders, Sky, Sports Fans, Sports Rights, Subscribers, Subscription Retention, TBS, Time Allocation, Wau, Weekly Active Users and Youtube

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019.…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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