Tag: peak attention

Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Posted on 30th August, 2019 by Alistair Taylor in 21st Century Fox, Audience Engagement, BAMTech, Brand Equity, Bundle, Carriage Partnerships, Concurrent Viewers, Content Consumption, Crown Jewels, Dallas Mavericks, Digital Service, Direct To Consumer Service, Disney, Disney Streming Services, Disney+. Walt Disney, Diversification, Documentary, Domestic Rights, DTC, Espn, Fanbase, Hotstar, House Of Mouse, Hulu, ICC, ICC Cricket World Cup, Indian Premier League, IP, IPL, Market Fragmentation, MLB, NBA, NBA D-League, NBA Draft, NBA Finals, NBA G League, Netflix, Nfl, NHL, OTT, Pay Tv, Pay-tv Subscriptions, Peak Attention, Portfolio, Reach, Revenues, Rights Holders, Rights Valuation, SONY ESPN, Sony Pictures Networks, Sports Rights, Star India, Streaming, Subscribers, Subscribes, Subscription Video On Demand, Svod, Ufc, Value Proposition and Yao Ming

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to…

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Posted on 16th July, 2019 by Hanna Kahlert in Advertising, Attention Economy, Attention Economy Peak, Brands, Digital Marketer, Digital Marketing, Mobile Apps, Peak Attention, Peak Attention Economy, Privacy and Telco Bundling

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn…

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Why the UFC Wants to Replicate the Yao Ming effect

Posted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…

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Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

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Battle of the Docuseries: Who Mirrored Who?

Posted on 13th June, 2019 by Alistair Taylor in Addressable Audience, All Or Nothing, Amazon, Amazon Prime Video, Capital, Customer Acquisition, D-day For Sporting Rights, Dallas Cowboys, Derby County, Digital Economy, Digital Ecosystem, Documentary, EFL, English Championship, EPL, Facebook, Formula 1, Instagram, Leeds United, Live Sports, Liverpool, Manchester City, MLB, Netflix, Nfl, NHL, Original Content, Peak Attention, Premium Domestic Rights, Rag To Riches, Reach, Riches To Rags, Rights Acquisition, Rights Portfolio, Social Media, Sports Consumption, Sports Docuseries, Subscribers, Subscription Video On Demand, Sunderland 'Til I Die, Sunderland AFC, Svod, Tech, Tech Major, TNF, Twitter and Value Proposition

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian…

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Sports SVOD Services: The Underdogs’ Game

Posted on 29th May, 2019 by Hanna Kahlert in Addressable Audience, Binge Viewing, Carriage Partnerships, Compelling Value Proposition, Content Genre, Cord Cutting, Crave TV, DAZN, Digital Subscriptions, Domestic Rights, Eleven Sports, Espn, Fortnite, Fragmented Market, Hulu, Kayo Sports, Niche Propositions, Now TV, Pay Tv, Pay-TV Subscription, Peak Attention, Rights Holders, Scripted Drama, Sport SVOD, Sport-centric, Sports-centric, Spotify, Stan, Streaming Services, Subscribers, Subscription Video On Demand, Svod, SVOD Services, Target Audience, Wau and Weekly Active Usage

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports…

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