Tag: peak attention economy

Sky Shows Hand With Bid For Scottish Football TV Rights

Posted on 12th November, 2018 by Alistair Taylor in Assets, Broadcast Rights, BT, Consumer Behaviour, Cord-cutters, EFL, Eleven Sports, EPL, Football, Pay Tv, Pay-tv Subscriptions, Peak Attention Economy, Rights Portfolio, Scottish Football, Scottish Sun, Sky, Sky Sports, Soccer, SPFL, Strategy, Streaming Services, Subscription Video On Demand, UCL, Value Proposition and Viewing Figures

Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next…

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