Tag: nike

Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Posted on 14th February, 2019 by Georgia Meyer in Ads, Droga5, Eugene The Egg, Exclusive, Hulu, Instagram, Insurgent, Kardashian, Kylie Kardashian, Marketing, Mental Health America, Nfl, Nike, Purposeful Marketing, Social Ecommerce, Super Bowl, Viral, Viral Fluke and World Record Egg

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell…

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Super Bowl Ads 2019: The Death Wish of Playing Safe

Posted on 31st January, 2019 by Georgia Meyer in Baby Boomers, Brexit, Budweiser, Cardi B, CBS, Climate Change, Coca Cola, Colin Kaepernick, Gillette, Government Shut Down, Heineken, Just Do It, Nfl, Nike, Pepsi, Pringles, Stella Artois, Steve Carrell, Super Bowl, Super Bowl 2019, Vice, Wall Street Journal and Wind Power

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at…

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Advertising Week New York: The Dynamic, the Dead and the Dangerous

Posted on 9th October, 2018 by Georgia Meyer in Activist Brands, Advertising, Brand Values, Colin Kaepernick, Customer Journey, Digital Consumers, Disruption, Hulu, Linear Tv, Marketing Funnel, Nike, R/ga, Smirnoff, Spotify, Tivo, TV Audiences and Tv Campaigns

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing…

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Neymar to PSG: The Collision of Peak Pay-TV and New Media Economics

Posted on 4th August, 2017 by Zach Fuller in Amazon, Athleisure, Barcelona, Brazian Market, Broadcasting Rights, Instagram, Latin American Sports Market, Media Economics, Neymar, Neymar Jr, Nike, Paris Saint Germain, Pay Tv, Premier League Rights, Psg, Sports Bubble, Sports Rights and Twitter

Reactions to Neymar Jr’s $260M move to Paris Saint-Germain (PSG) are divisive. Many will bemoan it as a marker of how far football has gone from the days when the…

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