Tag: nfl

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Posted on 14th November, 2019 by Alistair Taylor in 21st Century Fox, All-encompassing Offering, Amazon, Amazon Prime Video, Apple, AppleTV+. Market Saturation, Brand Awareness, Brand Equity, Bundle, Catalogue, Comcast, Digital Native, Digital Pay-tv Solution, Direct-to-consumer, Disney, Disney Plus, DTC, Ecosystems, Espn, Finite Resources, Friends, FX, Gaming, Growth, HBO, HBO Max, House Of Mouse, Hulu, Lucas Films, Marvel, Marvel Motion Pictures, Media Company, Media Networks, MLB, Music Streaming, NBA, NBC, NBCU, Nbcuniversal, Netflix, Nfl, NHL, Peacock, Peak Attention, Peak Attention Economy, Pixar, Podcasts, Recession, Revenue Streams, Sports, Star Wars, Streaming Service, Subscription Video On Demand, Svod, SVOD Subscribers, Tech Majors, Tech Player, The Office, The Walt Disney Company, Twitter, Tyranny Of Choice, Value Proposition, Walt Disney Pictures, Warner Media and Weaponize Its Content

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday. The issues highlight just how difficult it is transitioning…

Read more

NFL Adding Music to Its Playbook

Posted on 4th November, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Archived Footage, Audio Content, Curated Playlists, D-Day, Demographic, Digital Content, ESports, Facebook, Fandom, Future Proof, Highlights, Live Sports, Madden NFL, National Football League, Nfl, Pandora, Paywalled Content, Reddit, Revenue Diversification, Soundcloud, Sports Fans, Spotify, Streaming, Streaming Services, Subscriptions, Target Audience, Tidal, Tik Tok, TNF, TuneIn, Twitch, Video Content and Youtube

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced…

Read more

Could a Recession Change the Tide for Sports Rights Allocation?

Posted on 24th September, 2019 by Alistair Taylor in Additive Services, All-encompassing Offering, Amazon, Apple, AppleTV+, Bubble Economics, Budget Allocation, Cable, Consumers, Content Consumption, Cord Cutting, Coupe De La Ligue, D-Day, Digital Rights, Disney, English Premier League, EPL, Espn, Fanbase, French Football League, HBO Max, Hulu, Inflection Point, La Liga, LFP, Live Sports, Major League, Mobile Rights, Nbcuniversal, Netflix, Nfl, Pay-TV Subscribers, Paywalls, Peacock, Peaking Attention Economy, Premium Domestic Rights, Reach Over Revenue, Recession, Recessionary Pressure, Revenue Model, Revenue Over Reach, Revenues, Rights Allocation, Rights Bubble, Rights Cycles, Rights Holders, Service Prioritisation, Sky, Sky UK, Social Presence, Specialisation, Sporting Rights, Sports Fans, Sports Rights, Stack Shaving, Streaming Video, Subscribers, Subscription Video On Demand, Substitutive Services, Svod, Tech Majors and Warner Media

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising…

Read more

Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Posted on 30th August, 2019 by Alistair Taylor in 21st Century Fox, Audience Engagement, BAMTech, Brand Equity, Bundle, Carriage Partnerships, Concurrent Viewers, Content Consumption, Crown Jewels, Dallas Mavericks, Digital Service, Direct To Consumer Service, Disney, Disney Streming Services, Disney+. Walt Disney, Diversification, Documentary, Domestic Rights, DTC, Espn, Fanbase, Hotstar, House Of Mouse, Hulu, ICC, ICC Cricket World Cup, Indian Premier League, IP, IPL, Market Fragmentation, MLB, NBA, NBA D-League, NBA Draft, NBA Finals, NBA G League, Netflix, Nfl, NHL, OTT, Pay Tv, Pay-tv Subscriptions, Peak Attention, Portfolio, Reach, Revenues, Rights Holders, Rights Valuation, SONY ESPN, Sony Pictures Networks, Sports Rights, Star India, Streaming, Subscribers, Subscribes, Subscription Video On Demand, Svod, Ufc, Value Proposition and Yao Ming

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to…

Read more

Sports and the Tech Majors: A Competitive Partnership

Posted on 8th July, 2019 by Hanna Kahlert in Amazon Prime Instant Video, Amazon Video, Apple, D-day For Sporting Rights, Disney, Espn, Facebook, Facebook Media Strategy, Nfl, Sports, Sports Lateral, Streaming, Streaming Service, Streaming Sports and Tech Majors

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,…

Read more

Why the UFC Wants to Replicate the Yao Ming effect

Posted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…

Read more

Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

Read more

Battle of the Docuseries: Who Mirrored Who?

Posted on 13th June, 2019 by Alistair Taylor in Addressable Audience, All Or Nothing, Amazon, Amazon Prime Video, Capital, Customer Acquisition, D-day For Sporting Rights, Dallas Cowboys, Derby County, Digital Economy, Digital Ecosystem, Documentary, EFL, English Championship, EPL, Facebook, Formula 1, Instagram, Leeds United, Live Sports, Liverpool, Manchester City, MLB, Netflix, Nfl, NHL, Original Content, Peak Attention, Premium Domestic Rights, Rag To Riches, Reach, Riches To Rags, Rights Acquisition, Rights Portfolio, Social Media, Sports Consumption, Sports Docuseries, Subscribers, Subscription Video On Demand, Sunderland 'Til I Die, Sunderland AFC, Svod, Tech, Tech Major, TNF, Twitter and Value Proposition

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian…

Read more

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Posted on 3rd June, 2019 by Alistair Taylor in Apple, BAMTech, Broadcast Rights, BT, Cable, Carriage Partnerships, D-day For Sporting Rights, DAZN, Digital Rights, Disney, Disney Streaming Services, Disruption, Enhanced Social Reach, EPL, Espn, FIFA World Cup, Google, La Liga, Latency, Monthly Active Users, NBC, Nfl, NHL, Optimal Capital, Optus, Optus Sport, Overextension, Pay Tv, Premium Sports Rights, Redistribution, Rights Acquisition, Rights Holders, SBS, Serie A, Sky, Sport-centric, Sports Rights, Streaming Services, Subscription Video On Demand, Svod, Tech Majors, Traditional Broadcasters and UCL

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now…

Read more