Tag: NBA 2K League

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Posted on 1st August, 2019 by Alistair Taylor in Audience Reach, CBA, Chinese Basketball Association, Custom Interactive Services, Digital Partner, Fanbase, Houston Rockets, Live Sports, Loyalty Schemes, MAUs, National Basketball Association, NBA, NBA 2K League, NBA China, QQ, Revenue Diversification, Rights Acquisition, Rights Extension, Social Reach, Sports Franchise, Sports Rights, Strategic Pivot, Streaming, Svod, Take Two Interactive, Tencent, Toronto Raptors, Ufc, Video On Demand, Wall Street Journal, Wechat, Weixin and Wiebo

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner until the…

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Can the NBA Capture the ‘Cord-Nevers’?

Posted on 8th March, 2019 by Alistair Taylor in Audience Engagement, Cable Providers, Clippers CourtVision, Consumer Survey, Cord Nevers, Digital Advancements, Micropayments, Mit, NBA, NBA 2K, NBA 2K League, Premium Sports, Revenue Generation, Rights Deals, Social Media Following, Sporting Rights, Sports Broadcasting, Sports Fans, Sports Landscape, Subscribers, Subscription Video On Demand, Take Two Interactive, Turner Sports, UEFA Champions League, Vr, VR Headset and WNBA

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five…

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