Tag: music fans

How ByteDance May Just be About to Drive the Next Streaming Paradigm

Posted on 24th May, 2019 by Mark Mulligan in China, Consumption, Emerging Markets, Fandom, India, Monetizing Fandom, Music Fandom, Music Fans, Musically, Soundcloud, Spotify, Streaming, Streaming Music, T-series, Tencent, Tencent Music Entertainment, Tiktok and Youtube

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global…

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Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Posted on 5th December, 2014 by Karol Severin in Attitudinal Segmentation, Behavioural Segmentation, Consumer Attitudes, Consumer Behaviour, Music Aficionado, Music Buyers, Music Consumer Segmentation, Music Fans and Music Streaming

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.…

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