Tag: monetizing fandom

The Artist Marketing Playbook Needs Rewriting

Posted on 5th July, 2019 by Mark Mulligan in Artist Marketing, Artist Streams, Artists, Catalogue Artists, Emerging Artists, Fandom, Frontline Artists, Label Marketing, Label Marketing Strategy, Labels, Marketing Strategy, Midia Event, MIDiA Research, Monetizing Fandom and Superstar Artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via…

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How ByteDance May Just be About to Drive the Next Streaming Paradigm

Posted on 24th May, 2019 by Mark Mulligan in China, Consumption, Emerging Markets, Fandom, India, Monetizing Fandom, Music Fandom, Music Fans, Musically, Soundcloud, Spotify, Streaming, Streaming Music, T-series, Tencent, Tencent Music Entertainment, Tiktok and Youtube

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global…

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