Posted on 4th November, 2019 by Hanna Kahlert in Brands, Colin Kaepernick, Digital Behaviour, Marketing, Monetisation, Music, Nike, Nike Subscriptions, Sports and Video
At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is…
Read morePosted on 31st July, 2019 by Amanda Stears in Fandom, Fine Bros Entertainment, Influencer, Monetisation, React Channel, Subscription, Video On Demand, Youtube and YouTubers
YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube…
Read morePosted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify
Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…
Read morePosted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp
Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…
Read morePosted on 18th May, 2017 by Zach Fuller in Access Industries, Acquisition, Dailymotion, Full Stack Media, Havas, Liberty Media, Monetisation, Music Industry, Music Videos, See Tickets, Veto, Vivendi and Youtube
After a quiet period in which music and media assets in general were perceived to be in irreversible decline, the narrative is suddenly changing. The boost in revenue from streaming…
Read morePosted on 6th January, 2017 by Zach Fuller in Adsense, Clickbait, Content, Evan Williams, Fake News, Google, Medium, Micropayment, Monetisation, New York Times, Online Publishing and Social Media
Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the…
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