Posted on 7th February, 2019 by
Georgia Meyer
in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify
Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…
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Posted on 6th July, 2018 by
Alistair Taylor
in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp
Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…
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Posted on 18th May, 2017 by
Zach Fuller
in Access Industries, Acquisition, Dailymotion, Full Stack Media, Havas, Liberty Media, Monetisation, Music Industry, Music Videos, See Tickets, Veto, Vivendi and Youtube
After a quiet period in which music and media assets in general were perceived to be in irreversible decline, the narrative is suddenly changing. The boost in revenue from streaming…
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Posted on 6th January, 2017 by
Zach Fuller
in Adsense, Clickbait, Content, Evan Williams, Fake News, Google, Medium, Micropayment, Monetisation, New York Times, Online Publishing and Social Media
Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the…
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