Tag: media

Just What Is a Podcast, Anyway?

Posted on 17th January, 2020 by Mark Mulligan in Apple Music, Apple Podcasts, Audio, Audio Strategy, Media, Media Trends, Podcast, Podcast Debate, Podcast Strategy, Radio Disruption, Radio Podcast Apps, Radio Takes On Streaming, Spotify Podcast Strategy, Twitter and Youtube

The podcast market – as with all media ­– is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is…

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Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Posted on 9th April, 2019 by Georgia Meyer in Ad Inventory, Creator Pay, Major Label, Media, Podcasters, Podcasts, Revenue, Sell Through Rate and Streaming Earnings

Podcasts are currently front of mind in the media landscape. The greatest gap in information knowledge for media professionals is understanding where podcasts fit into a unified media outreach strategy…

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