Tag: linear tv

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Posted on 6th November, 2019 by Amanda Stears in Apple Tv, BAMBU, BET+, Binge Watch, Cinedigm, CONtv, Jason Momoa, Jennifer Aniston, Linear Tv, Netflix, Niche Services, Short Form Content, Short Form Video, Streaming, Tiktok, Tyler Perry Studioes, Viacom, VIacom Media Networks and VOD

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture…

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Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Posted on 21st March, 2019 by Georgia Meyer in Advertising Week, Advertising Week Europe, Aurelia Noel, Broadcast, Broadcast Advertising, Carat, Dallas Lawrence, Dave Castell, Engagement Metrics, Linear Tv, Pluto TV, Programmatic and Reach

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed…

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Advertising Week New York: The Dynamic, the Dead and the Dangerous

Posted on 9th October, 2018 by Georgia Meyer in Activist Brands, Advertising, Brand Values, Colin Kaepernick, Customer Journey, Digital Consumers, Disruption, Hulu, Linear Tv, Marketing Funnel, Nike, R/ga, Smirnoff, Spotify, Tivo, TV Audiences and Tv Campaigns

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing…

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The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Posted on 6th June, 2018 by Alistair Taylor in Consumer Behaviour, Cord Cutting, Digital Rights, Linear Tv, Mobile, Networks, Sports, Sports Consumer, Sports Rights, Streaming, Streaming Video, Svod and Viewership

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land…

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