Tag: ITV

Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

Read more

Mediapro Offers Eleven Sports a UK Lifeline!

Posted on 21st March, 2019 by Alistair Taylor in Ad-supported Model, BT Sport, Carriage Partnerships, Chinese Super League, Consumer Engagement, Disruptors, Eleven Sports, English Premier League, EPL, Eredivisie, Espn, IMG, ITV, La Liga, Mediapro, NFB, Premier Sports, Premium Sports Rights, Revenue Streams, Rights Tender, Serie A, Set Top Boxes, Sky, Sky Sports, Sports Rights Landscape, Subscriber Acquisitions, Subscription Video On Demand, Svod, Traditional Broadcasters, Virgin Media and Weekly Active Usage

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to…

Read more