Tag: ITV

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Posted on 22nd November, 2019 by Alistair Taylor in Advertising, American Football, Baseball, Basketball, Broadcast Audience, BT, BT Sport, BT Sport App, Bubble Economics, Competitive Landscape, Cord Cutting, DAZN, Demographics, Digital Natives, Domestic Rights, Engagement, English Premier League, Europa Conference League, Exclusive Rights, ITV, Live Sports, Market Saturation, MLB, MMA, NCAA, Pay Tv, Premium Rights, Price Point, Revenue Over Reach, Rugby, Sky, Sky Sports, Soccer, Social Platform, Sporting Rights, Sports Highlights, Sports Rights Bubble, Streaming Service, Subscribers, Subscription Video On Demand, Supply Demand, Svod, Telco, Telecom, Traditional Broadcaster, UCL, UEFA Champions League, UEFA Europa League, Ufc, Untapped Audience, Value Proposition, Weekly Active Usage and Youtube

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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Mediapro Offers Eleven Sports a UK Lifeline!

Posted on 21st March, 2019 by Alistair Taylor in Ad-supported Model, BT Sport, Carriage Partnerships, Chinese Super League, Consumer Engagement, Disruptors, Eleven Sports, English Premier League, EPL, Eredivisie, Espn, IMG, ITV, La Liga, Mediapro, NFB, Premier Sports, Premium Sports Rights, Revenue Streams, Rights Tender, Serie A, Set Top Boxes, Sky, Sky Sports, Sports Rights Landscape, Subscriber Acquisitions, Subscription Video On Demand, Svod, Traditional Broadcasters, Virgin Media and Weekly Active Usage

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to…

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