Tag: IPL

Hotstar Remains India’s Leading Streaming Video Service but Its Potential Partnership with Disney+ Raises Key Brand Challenges

Posted on 12th December, 2019 by Amanda Stears in 21CF, 21st Century Fox, Ad-free, Amazon Prime Video, Avod, Disney, Hotstar, Hotstar VIP, ICC Cricket World Cup, India Watch Report 2019, IPL, Netflix and Star Sports

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report. Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly…

Read more

Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Posted on 30th August, 2019 by Alistair Taylor in 21st Century Fox, Audience Engagement, BAMTech, Brand Equity, Bundle, Carriage Partnerships, Concurrent Viewers, Content Consumption, Crown Jewels, Dallas Mavericks, Digital Service, Direct To Consumer Service, Disney, Disney Streming Services, Disney+. Walt Disney, Diversification, Documentary, Domestic Rights, DTC, Espn, Fanbase, Hotstar, House Of Mouse, Hulu, ICC, ICC Cricket World Cup, Indian Premier League, IP, IPL, Market Fragmentation, MLB, NBA, NBA D-League, NBA Draft, NBA Finals, NBA G League, Netflix, Nfl, NHL, OTT, Pay Tv, Pay-tv Subscriptions, Peak Attention, Portfolio, Reach, Revenues, Rights Holders, Rights Valuation, SONY ESPN, Sony Pictures Networks, Sports Rights, Star India, Streaming, Subscribers, Subscribes, Subscription Video On Demand, Svod, Ufc, Value Proposition and Yao Ming

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to…

Read more