Posted on 22nd October, 2019 by Amanda Stears in Apple Tv, Binge Watch, Disney, Friends, Instagram, Jennifer Aniston, Netflix, Peacock, Streaming War, Subscription, The Mandalorian, The Morning Show and The Walt Disney Company
For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a…
Read morePosted on 7th August, 2019 by Alistair Taylor in Addressable Audience, Amazon Prime Video, Broadcast Deals, Carriage Partnerships, Consumer Attention, Crown Jewel, Demand, Digital Audiences, Distribution Deals, Distribution Partner, Domestic Sports, Economics, El Classico, Eleven Sports, English Premier League, EPL, Facebook, French Open, Instagram, La Liga, Live Sports, Mediapro, Monetising Fandom, NowTV, Pay Tv, Pay-TV Subscribers, Peak Attention Economy, Premier Sports, Reach Over Revenue, Resources, Rights Acquisition, Rights Budget, Rights Holders, Rights Valuation, Rolland Garros, Saturated Landscape, Secular Decline, Serie A, Sky, Social Media Following, Social Reach, Spanish Rights, Sports Leagues, Sports Rights Bubble, Subscribers, Subscription Penetration, Subscription Revenue, Supply, Tech Stack, Tender, Traditional Broadcasters, Twitter, Ufc, Wau and Weekly Active Usage
Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and…
Read morePosted on 13th June, 2019 by Alistair Taylor in Addressable Audience, All Or Nothing, Amazon, Amazon Prime Video, Capital, Customer Acquisition, D-day For Sporting Rights, Dallas Cowboys, Derby County, Digital Economy, Digital Ecosystem, Documentary, EFL, English Championship, EPL, Facebook, Formula 1, Instagram, Leeds United, Live Sports, Liverpool, Manchester City, MLB, Netflix, Nfl, NHL, Original Content, Peak Attention, Premium Domestic Rights, Rag To Riches, Reach, Riches To Rags, Rights Acquisition, Rights Portfolio, Social Media, Sports Consumption, Sports Docuseries, Subscribers, Subscription Video On Demand, Sunderland 'Til I Die, Sunderland AFC, Svod, Tech, Tech Major, TNF, Twitter and Value Proposition
Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian…
Read morePosted on 16th May, 2019 by Zach Fuller in Instagram, Social Media, Spotify, Stories and Streaming
The story of a song’s creation is one of the great mysteries of music. Regularly are we regaled with anecdotes of a song emerging fully formed in a 15-minute flurry…
Read morePosted on 3rd April, 2019 by Georgia Meyer in Amazon, Conquesting Ads, Echo, Ecommerce, Instagram, Instagram Shop, Jetblack and Walmart
Commerce has moved online. In this rapidly evolving space, the dynamics of which govern the fortunes of so many businesses and brands, Amazon, Walmart and Instagram are playing their hands…
Read morePosted on 21st March, 2019 by Mark Mulligan in Facebook, Facebook Messenger, Facebook Music, Instagram, Kugo, Kuwou, Messenger, Music Messaging Apps, Music Messenger Apps, Musically, Social Music, Social Music Apps, Soundcloud, Tencent, Tencent Music Entertainment, Tiktok, TME, Vertigo, Wesing and Youtube
Facebook recently secured licensing deals with music rightsholders in India, an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in…
Read morePosted on 14th February, 2019 by Georgia Meyer in Ads, Droga5, Eugene The Egg, Exclusive, Hulu, Instagram, Insurgent, Kardashian, Kylie Kardashian, Marketing, Mental Health America, Nfl, Nike, Purposeful Marketing, Social Ecommerce, Super Bowl, Viral, Viral Fluke and World Record Egg
The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell…
Read morePosted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify
Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…
Read morePosted on 14th December, 2018 by Georgia Meyer in Ads, Duopoly, Etsy, IGTV, Instagram, Instagram Story, Marketing, Snapchat and Wechat
For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up crucial new revenue…
Read morePosted on 14th September, 2018 by Georgia Meyer in Advertising, Amazon, Brands, Competition, Ecommerce, Instagram and Mobile Apps
The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next…
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