Posted on 3rd April, 2019 by Georgia Meyer in Amazon, Conquesting Ads, Echo, Ecommerce, Instagram, Instagram Shop, Jetblack and Walmart
Commerce has moved online. In this rapidly evolving space, the dynamics of which govern the fortunes of so many businesses and brands, Amazon, Walmart and Instagram are playing their hands…
Read morePosted on 21st March, 2019 by Mark Mulligan in Facebook, Facebook Messenger, Facebook Music, Instagram, Kugo, Kuwou, Messenger, Music Messaging Apps, Music Messenger Apps, Musically, Social Music, Social Music Apps, Soundcloud, Tencent, Tencent Music Entertainment, Tiktok, TME, Vertigo, Wesing and Youtube
Facebook recently secured licensing deals with music rightsholders in India, an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in…
Read morePosted on 14th February, 2019 by Georgia Meyer in Ads, Droga5, Eugene The Egg, Exclusive, Hulu, Instagram, Insurgent, Kardashian, Kylie Kardashian, Marketing, Mental Health America, Nfl, Nike, Purposeful Marketing, Social Ecommerce, Super Bowl, Viral, Viral Fluke and World Record Egg
The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell…
Read morePosted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify
Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…
Read morePosted on 14th December, 2018 by Georgia Meyer in Ads, Duopoly, Etsy, IGTV, Instagram, Instagram Story, Marketing, Snapchat and Wechat
For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up crucial new revenue…
Read morePosted on 14th September, 2018 by Georgia Meyer in Advertising, Amazon, Brands, Competition, Ecommerce, Instagram and Mobile Apps
The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next…
Read morePosted on 10th August, 2018 by Zach Fuller in Arpu, Daily Active Users, Instagram, Snapchat, Social Media, Stories and Tech Strategy
It does not seem long ago that slowed growth was enough to imbue discussions around then social media enfant terrible Snapchat with rumours of decline. However, this week’s Q2 announcement…
Read morePosted on 8th August, 2018 by Georgia Meyer in Advertising, Facebook, Instagram, Messaging Apps, Tencent and Whatsapp
Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools…
Read morePosted on 24th July, 2018 by Tim Mulligan in IGTV, Instagram, Social Video, Video and Youtube
Yesterday news broke about Alphabet-owned YouTube offering lucrative contracts to its top social talent, to ensure that they post their videos first on the video platform. The driving force behind these…
Read morePosted on 20th July, 2018 by Georgia Meyer in Advertising, Facebook, Instagram, Snapchat and Social Media
Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality, including their ephemeral…
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