Tag: Houston Rockets

Tale of the Tape: UFC or Bundle Driving ESPN+ Adoption?

Posted on 11th February, 2020 by Alistair Taylor in Adoption, Binge Viewing, Bundle, Cord-cutters, D-Day, D2C, Digital Pay-TV, Direct-to-consumer, Disney, Earnings Call, Espn, Exclusive Distribution, Financials, Friends, Houston Rockets, Hulu, Live News, Live Sports, Market Fragmentation, Marvel, Mcgregor, MLB, MMA, NBA, Netflix, Nfl, NHL, Pay Tv, Peak Attention, Premium Domestic Sporting Rights, Sporting Rights, Subscriber Based, Subscribers, Subscription Video On Demand, Svod, The Office, Ufc, Walt Disney and WAUs

Walt Disney’s pureplay sports streaming service ESPN+, which launched back in April 2018, has surpassed 7.6 million paid subscribers, Disney’s chief executive Bog Iger reported during last week’s earnings call.…

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Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Posted on 1st August, 2019 by Alistair Taylor in Audience Reach, CBA, Chinese Basketball Association, Custom Interactive Services, Digital Partner, Fanbase, Houston Rockets, Live Sports, Loyalty Schemes, MAUs, National Basketball Association, NBA, NBA 2K League, NBA China, QQ, Revenue Diversification, Rights Acquisition, Rights Extension, Social Reach, Sports Franchise, Sports Rights, Strategic Pivot, Streaming, Svod, Take Two Interactive, Tencent, Toronto Raptors, Ufc, Video On Demand, Wall Street Journal, Wechat, Weixin and Wiebo

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner until the…

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Why the UFC Wants to Replicate the Yao Ming effect

Posted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…

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