Female adoption of gaming has been the key driving force behind the evolution of gaming penetration rates in 2019. The adoption rates of gaming are growing (or offsetting decline in the case of console games) – thanks to the segment which is arguably least catered to.
Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a…
It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the…
Go east: Universal Music launched Red Records, an Asian repertoire joint venture label with AirAsia Group.With Western repertoire accounting for around only a third of all streams in Asian markets, UMG needs…
This past Wednesday, November 20th, MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand in…
One would think that, in a highly competitive market where every entertainment proposition is now increasingly struggling to maintain engaged audience share, the ideal strategy would not be to obliterate…
PlayStation’s gaming proposition has gone down from ‘the most expensive by far’ to just ‘the most expensive’. However, keeping the most expensive proposition will be in line with a strategy which gives Sony the best chances of weathering the ongoing games subscriptions/streaming storm:
Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games…
Tencent reported its third quarter results this week, surpassing analyst expectations. It is hardly news that Tencent is going from strength to strength in terms of its games-related revenues. However,…
On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In…