Posted on 26th November, 2019 by Hanna Kahlert in Attention Economy, Attention Economy Peak, Attention Saturation, British Gaming Institute, Event Summary, Games, Midia Event, Panelists, Spotify and The Economist
This past Wednesday, November 20th, MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand in…
Read morePosted on 14th October, 2019 by Hanna Kahlert in Fandom, Fandom Insight, Fortnite and Games
One would think that, in a highly competitive market where every entertainment proposition is now increasingly struggling to maintain engaged audience share, the ideal strategy would not be to obliterate…
Read morePosted on 2nd October, 2019 by Karol Severin in Games, Games Streaming, Games Subscriptions, Gaming, Playstation Now, Ps Now and Sony
PlayStation’s gaming proposition has gone down from ‘the most expensive by far’ to just ‘the most expensive’. However, keeping the most expensive proposition will be in line with a strategy which gives Sony the best chances of weathering the ongoing games subscriptions/streaming storm:
Read morePosted on 26th March, 2019 by Karol Severin in Apple Arcade, Arcade, Attention Economy, Freemium, Games, Games Subscriptions, Gaming and Mobile Gaming
Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games…
Read morePosted on 17th November, 2017 by Karol Severin in Games, Supercell, Tencent and Tencent Q3 2017 Results
Tencent reported its third quarter results this week, surpassing analyst expectations. It is hardly news that Tencent is going from strength to strength in terms of its games-related revenues. However,…
Read morePosted on 28th September, 2017 by Tim Mulligan in Data Tool, Digital Economy, Fuse, Games, Insight, Media, Music, Strategy and Video
On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In…
Read morePosted on 25th August, 2017 by Karol Severin in Gamers, Games, Gamescom and Gaming Culture
As we descended upon Cologne to attend GamesCom 2017, various expectation scenarios were playing out in my head. It’s safe to say that the reality beat most of them. Having…
Read morePosted on 11th May, 2017 by Mark Mulligan in 2017, Consumer Insights, Digital, Digital Marketplace, Games, Insights, Latest, Media, Midia Insights, MIDiA Research, Music, Overview, Q1, Research, Trends and Video
Throughout Q1 2017 MIDiA Research has taken a close look at the latest shifts, trends and consumer insights within the digital marketplace across the 4 key areas of Video, Media,…
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