Posted on 30th March, 2020 by Karol Severin in Epic Games, F1 Cancelled, Fortnite, Games, Google Stadia, Ps5, Sony Playstation and Stadia Makers
Google Stadia launched Stadia Makers to get independent developers on board: If this works, it could play a pivotal role in the success of the service. Especially in the times…
Read morePosted on 27th March, 2020 by Mark Mulligan in Amazon Music, Amazon Prime, Amazon Prime Video, Apple Music, Apple Tv, BBC, Boris Johnson, Cnn, Coronavirus, Coronavirus And Entertainment, Covid-19, Covid19, Disney, Donald Trump, Entertainment Demand, Fox News, Games, Grand Theft Auto, Gta, Minecraft, Music, Netflix, News, Playstation, Podcasts, Radio, Spotify, Streaming, The Bbcc, The Covid Bounce, TV, Video and Xbox
The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same is true,…
Read morePosted on 17th March, 2020 by Karol Severin in Corona Virus, Coronavirus, Covid-19, Games, Games Engagement, Games Industry, Gaming and Recession
Yes, it’s another coronavirus-related one, but this time hopefully a more cheerful story than what we’ve been reading and hearing over the last few weeks – at least for gamers…
Read morePosted on 21st February, 2020 by Karol Severin in Activision, Call Of Duty, Cod, E-sports, ESports, Esports Media Rights, Games, Gaming, Google, Hearthstone, Media Rights, Overwatch and Owl
Google entered a media rights partnership with Activision in January, including rights for the Overwatch League, Call of Duty League and HearthStone. Last week The Esports Observer reported on multiple…
Read morePosted on 17th February, 2020 by Hanna Kahlert in Artist Streaming Income, Artists Direct, Content Consumption, Content Creators, Content Strategy, Games, Netflix and Streaming Service
For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered…
Read morePosted on 4th February, 2020 by Karol Severin in Female Gaming, Females In Games, Games, Gender Distribution, Gender Equality and Women In Gaming
Female adoption of gaming has been the key driving force behind the evolution of gaming penetration rates in 2019. The adoption rates of gaming are growing (or offsetting decline in the case of console games) – thanks to the segment which is arguably least catered to.
Read morePosted on 27th January, 2020 by Alistair Taylor in Digital Natives, E-sports, Gamers, Games, Games As Sports, Madden NFL, Madden NFL 20 Classic, Nfl and Sports
Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a…
Read morePosted on 10th December, 2019 by Karol Severin in Cross-entertainment Strategy, Cross-format Entertainment, Cross-platform Entertainment, Disney, Entertainment, Fortnite, Games, Skywalker and Star Wars
It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the…
Read morePosted on 9th December, 2019 by Mark Mulligan in A-pop, Ad Agencies, EPL, Gameloft, Games, Manchester City, Marathonbet, Saatchi And Saatchi, UMG and Universal Music
Go east: Universal Music launched Red Records, an Asian repertoire joint venture label with AirAsia Group.With Western repertoire accounting for around only a third of all streams in Asian markets, UMG needs…
Read morePosted on 26th November, 2019 by Hanna Kahlert in Attention Economy, Attention Economy Peak, Attention Saturation, British Gaming Institute, Event Summary, Games, Midia Event, Panelists, Spotify and The Economist
This past Wednesday, November 20th, MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand in…
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