Tag: free to air

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Posted on 9th January, 2020 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Viewership, Average Age, BARB, Broadcaster, Champions League, Channel 4, Concurrent Viewership, Consumption, Demographic Cliff, Distribution Deals, EPL, F1, F1 Channel Pass, Fandom, FIFA, Formula One, Free To Air, FTA, Grand Prix, ICC, ICC Cricket World Cup, Live Rights, Metrics, Pay Tv, Paywall, Paywalled Content, Penetration, Revenue Over Reach, Rights Holders, Sky, Sky Sports, Streaming Sports, Subscribers, Subscription, Svod, Target Audience, The Grand Tour, UCL. Premier League, UEFA, Viewing Figures and Women’s World Cup

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing…

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Knock On: Rights Holders Cannot Chance Latency?

Posted on 26th September, 2019 by Alistair Taylor in Akamai, Amazon, Broadband Providers, Broadcaster, Concurrent Viewing, Customer Complaints, D-Day, Digital Rights, Distribution, Exclusive Rights, FIFA World Cup, Free To Air, Freeview, FTA, Glitch, Investments, IRB, Japan, Latency, Live Sports, Optus, Optus Sport, Pay-per-view, Peak Viewership, Refund, Revenue Over Reach, Rights Acquisition, Rights Holders, Rugby Championship, Rugby World Cup, RWC, Sanzaar, SBS, Sky, Sky TV, Spark, Spark Sport, Sports Rights, Streaming Latency, Sub-license, Subscriber Base, Super Rugby, Technical Capacity, Telco, The Guardian, Tournament Pass, TVNZ, TVNZ Duke and Viewership

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides…

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Is YouTube MLB’s Answer to Tap into Younger Audience?

Posted on 29th July, 2019 by Alistair Taylor in Amazon Prime Video, Baseball, Cable Consumption, Channel 4, Concurrent Viewers, Consumer Behaviours, Content Consumption, Cricket, DAZN, Demographic, Digital Content, Digital Ecosystem, Distribution Deal, Diversification, ECB, English Premier League, EPL, Espn, Exclusive Rights, Facebook, Fanbase, Fans, FIFA Women’s World Cup, Finite Resources, Fox, Free To Air, FTA, Google, ICC Cricket World Cup Final, Ive Sports, LA Dodgers, Major League Baseball, MLB, Morning Consult, Multiple Subscriptions, Non-exclusive, OTT, Over-the-top, Pay-TV Subscribers, Peak Attention Economy, Peak Audience, Penetration, Philadelphia Phillies, Premium Rights, Rights Acquisition, Rights Holders, Sky, Sports Fans, Sports Rights, Subscribers, Subscription Retention, TBS, Time Allocation, Wau, Weekly Active Users and Youtube

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019.…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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