Tag: Free Streaming

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on 17th April, 2019 by Mark Mulligan in Ad Supported, Ad Supported Strategy, Ad Supported Streaming, Amazon, Amazon Ad Revenues, Amazon Ad Strategy, Amazon Music Unlimited, Amazon Prime Music, Amazon Prime Video, Facebook, Facebook Ad Revenue, Free Streaming, Freemium, Freemium Music, IMDB Freedive, Radio, Spotify, Spotify Ad Supported, Tech Major Ad Revenue, Tech Majors, TV and Video

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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State of the YouTube Music Economy 2.0: A Turning Point for All Parties

Posted on 24th August, 2018 by Mark Mulligan in Ad Supported, Ad Supported Music, Digital Music, Digital Music Revenue, Free Streaming, Freemium, Music Streaming, Music Video, On Demand, Rights Payments, Streaming, Streaming Music, Streaming Revenue, Value Gap, Value Grab, Vevo, Youtube and Youtube Value Gap

YouTube is the most widely used streaming music app globally but it is also the most controversial one, locked in a perpetual struggle with music rights holders, with neither side…

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