Tag: F1

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Posted on 6th March, 2020 by Alistair Taylor in Addressable Audience, BBC, Business Model, Consumption Habits, Cricket, CVC, Demographic Cliff, Digital Natives, ECB, Exclusive Rights, F1, FIFA, FIFA Women’s World Cup, Formula One, Free To Air, FTA, Governing Body, Guinness, ICC, ITV, Pay Tv, Pay-TV Operator, Paywall, Peak Attention Economy, Revenue Over Reach, ROI, Rugby Union, Six Nations, Sky, Sky Sports, Subscriptions, Svod, The Rugby Paper, Traditional Broadcasters, World Cup and WWE

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they…

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‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Posted on 9th January, 2020 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Viewership, Average Age, BARB, Broadcaster, Champions League, Channel 4, Concurrent Viewership, Consumption, Demographic Cliff, Distribution Deals, EPL, F1, F1 Channel Pass, Fandom, FIFA, Formula One, Free To Air, FTA, Grand Prix, ICC, ICC Cricket World Cup, Live Rights, Metrics, Pay Tv, Paywall, Paywalled Content, Penetration, Revenue Over Reach, Rights Holders, Sky, Sky Sports, Streaming Sports, Subscribers, Subscription, Svod, Target Audience, The Grand Tour, UCL. Premier League, UEFA, Viewing Figures and Women’s World Cup

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing…

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