Tag: content consumption

Is YouTube MLB’s Answer to Tap into Younger Audience?

Posted on 29th July, 2019 by Alistair Taylor in Amazon Prime Video, Baseball, Cable Consumption, Channel 4, Concurrent Viewers, Consumer Behaviours, Content Consumption, Cricket, DAZN, Demographic, Digital Content, Digital Ecosystem, Distribution Deal, Diversification, ECB, English Premier League, EPL, Espn, Exclusive Rights, Facebook, Fanbase, Fans, FIFA Women’s World Cup, Finite Resources, Fox, Free To Air, FTA, Google, ICC Cricket World Cup Final, Ive Sports, LA Dodgers, Major League Baseball, MLB, Morning Consult, Multiple Subscriptions, Non-exclusive, OTT, Over-the-top, Pay-TV Subscribers, Peak Attention Economy, Peak Audience, Penetration, Philadelphia Phillies, Premium Rights, Rights Acquisition, Rights Holders, Sky, Sports Fans, Sports Rights, Subscribers, Subscription Retention, TBS, Time Allocation, Wau, Weekly Active Users and Youtube

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019.…

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The Changing Streaming Sports Landscape Is A Pre-Cursor For What Is To Come

Posted on 6th August, 2018 by Alistair Taylor in Ad Supported Streaming Service, Amazon, Asia, BBC IPlayer, Consumer Behaviour, Content Consumption, D-Day, Digital Content, Disney, Domestic Rights, EPL, Espn, Facebook, FIFA World Cup, Live Sports, Nfl, Pay Tv, Pay-tv Subscriptions, Rightsholders, Sport Centric Streaming Service, Sports, Sports Landscape, Sports Rights, Sports Viewing, Streaming Services, Subscribers, Subscription Video On Demand, Svod, Traditional Broadcasters, Tv Audience, UCL and UEFA Champions League

The sports landscape fundamentally changed when tech major Amazon won the exclusive rights to package F in the landmark English Premier League (EPL) rights deal in June. The acquisition of…

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