Tag: CBA

Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

Posted on 27th May, 2020 by Alistair Taylor in AFL, Australian Rules Football, Basketball, Broadcast, Bundesliga, CBA, Covid-19, Disney, Disneyland, Docuseries, Earnings, English Premier League, EPL, Espn, ESPN Wide World Of Sports Complex, Isolation, La Liga, Live Sports, Michael Jordan, NBA, Nfl, NHL, NRL, Pandemic, Remote, Revenue, Salaries, Social Distancing, Survey, The Athletic, The Last Dance, The NBA, Theme Park, Ufc, Utah Jazz, Virus, Walt Disney and WWE

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island, the NRL to ferry players to and from games,…

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Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Posted on 1st August, 2019 by Alistair Taylor in Audience Reach, CBA, Chinese Basketball Association, Custom Interactive Services, Digital Partner, Fanbase, Houston Rockets, Live Sports, Loyalty Schemes, MAUs, National Basketball Association, NBA, NBA 2K League, NBA China, QQ, Revenue Diversification, Rights Acquisition, Rights Extension, Social Reach, Sports Franchise, Sports Rights, Strategic Pivot, Streaming, Svod, Take Two Interactive, Tencent, Toronto Raptors, Ufc, Video On Demand, Wall Street Journal, Wechat, Weixin and Wiebo

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner until the…

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Why the UFC Wants to Replicate the Yao Ming effect

Posted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…

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