Tag: BT Sport

Can BT Lay the Smackdown on Its Rivals?

Posted on 3rd January, 2020 by Alistair Taylor in Addressable Audience, Broadcast, BT, BT Sport, BT Sport Pass, Consumers, Consumption, DTC, Eleven Sports, English Premier League, Entertainment, Gallagher Premiership Rugby, Now TV, Pay Tv, Peak Attention, Raw, Reach, Revenue, Rights Acquisition, Serie A, Sky, Sky Sports, Smackdown, Sporting Rights, Streaming Insurgent, Subscribers, Subscription Video On Demand, Subscriptions, Svod, UEFA Champions League, Ufc, Value Proposition, Wrestling, WWE, WWE Network, WWF and Younger Audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019. This signalled the…

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Posted on 22nd November, 2019 by Alistair Taylor in Advertising, American Football, Baseball, Basketball, Broadcast Audience, BT, BT Sport, BT Sport App, Bubble Economics, Competitive Landscape, Cord Cutting, DAZN, Demographics, Digital Natives, Domestic Rights, Engagement, English Premier League, Europa Conference League, Exclusive Rights, ITV, Live Sports, Market Saturation, MLB, MMA, NCAA, Pay Tv, Premium Rights, Price Point, Revenue Over Reach, Rugby, Sky, Sky Sports, Soccer, Social Platform, Sporting Rights, Sports Highlights, Sports Rights Bubble, Streaming Service, Subscribers, Subscription Video On Demand, Supply Demand, Svod, Telco, Telecom, Traditional Broadcaster, UCL, UEFA Champions League, UEFA Europa League, Ufc, Untapped Audience, Value Proposition, Weekly Active Usage and Youtube

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing…

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Mediapro Offers Eleven Sports a UK Lifeline!

Posted on 21st March, 2019 by Alistair Taylor in Ad-supported Model, BT Sport, Carriage Partnerships, Chinese Super League, Consumer Engagement, Disruptors, Eleven Sports, English Premier League, EPL, Eredivisie, Espn, IMG, ITV, La Liga, Mediapro, NFB, Premier Sports, Premium Sports Rights, Revenue Streams, Rights Tender, Serie A, Set Top Boxes, Sky, Sky Sports, Sports Rights Landscape, Subscriber Acquisitions, Subscription Video On Demand, Svod, Traditional Broadcasters, Virgin Media and Weekly Active Usage

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to…

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Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Posted on 21st February, 2019 by Alistair Taylor in Allsvenskan, Altice, Amazon, Amazon Fire Stick, Amazon Prime Video, Android TV, Audience Engagement, Audience Reach, BT Sport, Bundesliga, Carriage Partnerships, Chinese Super League, Disney, Disruptors, Distribution Partnerships, Domestic Rights, Eleven Sports, English Premier League, Eredivisie, Espn, Formula One, Google, Google Chromecast, IMG, La Liga, Liga Endesa Basketball, Ligue 1, Linear Broadcasters, Live Content, Live Sports, Nfl, NOS, Nowo, OTT, Over-the-top, Pay Tv, Portfolio Diversification, Premium Rights, Rights Acquisition, Rights Holders, ROI, Samsung, Serie A, Sky, SPFL, Sport TV, Sporting Rights, Sports Fans, Sports-centric, Subscribers, Subscription Video On Demand, Svod, Traditional Pay-TV, UEFA Champions League, Ufc, Value Propostion, Video Services and Vodafone

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven…

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Will An EPL Streaming Service Devalue Domestic Rights?

Posted on 15th February, 2019 by Alistair Taylor in Addressable Audience, Amazon, Amazon Prime Video, BT, BT Sport, Crystal Palace, Digital Content, Eleven Sports, English Premier League, EPL, Espn, La Liga, Linear Offering, Netflix, Now TV, OTT, Pragmatism-gap, Premier League TV, Premier Sports, Premium Rights, Rights Acquisition, Rights Landscape, Serie A, Setanta Sports, Singtel, Sky, Sport Rights, Strategy, Streaming Service, Subscribers, Subscription Video On Demand, Svod, TalkSPORT, The Sunday Times, Traditional Broadcasters and USP

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL…

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Sky and BT announce long term partnership for cross-supply of content

Posted on 2nd November, 2018 by Alistair Taylor in Addressable Audience, Amazon Prime, Attention Economy, BT, BT Sport, Collaboration, Content, Content Distribution, Cord Cutting, Customer Retention, Diversify Revenues, Eleven Sports, Exclusive Content, Linear Broadcasters, Migrating Subscribers, Netflix, Now TV, Partnership, Pay Tv, Pay-TV Customers, Sky, Sky Ireland, Sky Sports, Strategy, Streaming Pay Tv, Subscribers, Subscription Video On Demand, Svod, Tracker, UK and Value Proposition

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December, the…

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