Two weeks ago, the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights.…
The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next…
Music subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017. Year-on-year the global subscriber base increased…
Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue…
It is the fastest growing segment of the business and yet until recently no one seems to have addressed the extent to which Amazon’s advertising is becoming an increasing force…
On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the…
The tech world has no shortage of acronyms for the big tech companies (GAFA, GAAF, Fang, the four horsemen…). At MIDiA we like to keep things simple, just like the…
The sports landscape fundamentally changed when tech major Amazon won the exclusive rights to package F in the landmark English Premier League (EPL) rights deal in June. The acquisition of…
Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a…
It is THE blockbuster of the summer. A love triangle of fear, greed and jealousy played against the backdrop of generational successions and the previous masters of the universe…