Tag: addressable audience

Self-Isolation: DAZN Concedes to COVID-19

Posted on 6th April, 2020 by Alistair Taylor in Additive Services, Addressable Audience, Advertising, All-encompassing Offering, Apple, Asset Class, BeIN Sports, Broadcaster, Bundle, Canal Plus, Canal+, Churn, Content, Covid, Covid-19, D-Day, DAZN, Disney, Economic Downturn, Ecosystem, Engagement, Espn, First-mover, Furlough, Hulu, Investment, Isolation, Latency, LFP, Ligue 1, Live Sports, Networks, Nfl, Overextension, Pandemic, Pay Tv, Postponement, Recession, Rights Fees, Rights Holders, Rights Landscape, Rights Obligation, Self Isolation, Sports Fans, Strategy, Streaming Services, Subscribers, Subscription Model, Tech Majors, Tier-one and Value Proposition

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered…

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Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Posted on 6th March, 2020 by Alistair Taylor in Addressable Audience, BBC, Business Model, Consumption Habits, Cricket, CVC, Demographic Cliff, Digital Natives, ECB, Exclusive Rights, F1, FIFA, FIFA Women’s World Cup, Formula One, Free To Air, FTA, Governing Body, Guinness, ICC, ITV, Pay Tv, Pay-TV Operator, Paywall, Peak Attention Economy, Revenue Over Reach, ROI, Rugby Union, Six Nations, Sky, Sky Sports, Subscriptions, Svod, The Rugby Paper, Traditional Broadcasters, World Cup and WWE

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they…

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Can BT Lay the Smackdown on Its Rivals?

Posted on 3rd January, 2020 by Alistair Taylor in Addressable Audience, Broadcast, BT, BT Sport, BT Sport Pass, Consumers, Consumption, DTC, Eleven Sports, English Premier League, Entertainment, Gallagher Premiership Rugby, Now TV, Pay Tv, Peak Attention, Raw, Reach, Revenue, Rights Acquisition, Serie A, Sky, Sky Sports, Smackdown, Sporting Rights, Streaming Insurgent, Subscribers, Subscription Video On Demand, Subscriptions, Svod, UEFA Champions League, Ufc, Value Proposition, Wrestling, WWE, WWE Network, WWF and Younger Audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019. This signalled the…

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Amazon One - Family Christmas Nil

Posted on 18th December, 2019 by Alistair Taylor in Addressable Audience, AFC Bournemouth, Ageing Audience, Amazon, Amazon Prime Video, ATP, Broadcasters, BT, Buffering, Burnley, Commentary, Concurrent Viewership, Content Mix, Crystal Palace, DAZN, Demographics, Digital, Distribution Deals, Eleven Sports, English Premier League, EPL, Fixtures, High-quality Picture, Highlights, Latency, Linear, Live Stream, Manchester City, Nfl, Now TV, Optus, Optus Sport, Prime, Recession-proof, Rights, Rights Holders, Sky, Sky Deutschland, Spark, Spark Sport, Sports Rights, Stats, Streaming Insurgents, Tech Major, Tender, Time Delay, TNF, Twitch, UCL, UEFA Champions League, US Open, Value Proposition, WAUs and WTA

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out…

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The NFL and Pizza Hut: Future-Proofing with E-Sports

Posted on 18th October, 2019 by Alistair Taylor in Ad Responsiveness, Addressable Audience, Advert Experimentation, Advertising, Amazon Prime Video, American Football, Brand, Brand Sponsor, Broadcast, EA Sports, ESports, Fan Base, FIFA, Fortnite, Forza, Future Proof, Gaming, Jersey Sponsorship, Linear Advertisers, Madden NFL, Madden NFL 20 Classic, Mixer, Naming Rights, NBA 2K, Pay Tv, Paywalls, Pizza Hut, Product Placement, Revenue Diversification, Rights Holders, Rights Valuations, ROI, SportsPro Media, Streaming, Subscription Video On Demand, Svod, Tencent, TNF, Twitch, Viewership, Virtual Naming Rights, Vloggers, Vr, Watching Sports and Youtube

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it…

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Not So Galactico; What Went Wrong for La Liga?

Posted on 7th August, 2019 by Alistair Taylor in Addressable Audience, Amazon Prime Video, Broadcast Deals, Carriage Partnerships, Consumer Attention, Crown Jewel, Demand, Digital Audiences, Distribution Deals, Distribution Partner, Domestic Sports, Economics, El Classico, Eleven Sports, English Premier League, EPL, Facebook, French Open, Instagram, La Liga, Live Sports, Mediapro, Monetising Fandom, NowTV, Pay Tv, Pay-TV Subscribers, Peak Attention Economy, Premier Sports, Reach Over Revenue, Resources, Rights Acquisition, Rights Budget, Rights Holders, Rights Valuation, Rolland Garros, Saturated Landscape, Secular Decline, Serie A, Sky, Social Media Following, Social Reach, Spanish Rights, Sports Leagues, Sports Rights Bubble, Subscribers, Subscription Penetration, Subscription Revenue, Supply, Tech Stack, Tender, Traditional Broadcasters, Twitter, Ufc, Wau and Weekly Active Usage

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and…

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Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

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Battle of the Docuseries: Who Mirrored Who?

Posted on 13th June, 2019 by Alistair Taylor in Addressable Audience, All Or Nothing, Amazon, Amazon Prime Video, Capital, Customer Acquisition, D-day For Sporting Rights, Dallas Cowboys, Derby County, Digital Economy, Digital Ecosystem, Documentary, EFL, English Championship, EPL, Facebook, Formula 1, Instagram, Leeds United, Live Sports, Liverpool, Manchester City, MLB, Netflix, Nfl, NHL, Original Content, Peak Attention, Premium Domestic Rights, Rag To Riches, Reach, Riches To Rags, Rights Acquisition, Rights Portfolio, Social Media, Sports Consumption, Sports Docuseries, Subscribers, Subscription Video On Demand, Sunderland 'Til I Die, Sunderland AFC, Svod, Tech, Tech Major, TNF, Twitter and Value Proposition

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian…

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Sports SVOD Services: The Underdogs’ Game

Posted on 29th May, 2019 by Hanna Kahlert in Addressable Audience, Binge Viewing, Carriage Partnerships, Compelling Value Proposition, Content Genre, Cord Cutting, Crave TV, DAZN, Digital Subscriptions, Domestic Rights, Eleven Sports, Espn, Fortnite, Fragmented Market, Hulu, Kayo Sports, Niche Propositions, Now TV, Pay Tv, Pay-TV Subscription, Peak Attention, Rights Holders, Scripted Drama, Sport SVOD, Sport-centric, Sports-centric, Spotify, Stan, Streaming Services, Subscribers, Subscription Video On Demand, Svod, SVOD Services, Target Audience, Wau and Weekly Active Usage

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports…

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Will An EPL Streaming Service Devalue Domestic Rights?

Posted on 15th February, 2019 by Alistair Taylor in Addressable Audience, Amazon, Amazon Prime Video, BT, BT Sport, Crystal Palace, Digital Content, Eleven Sports, English Premier League, EPL, Espn, La Liga, Linear Offering, Netflix, Now TV, OTT, Pragmatism-gap, Premier League TV, Premier Sports, Premium Rights, Rights Acquisition, Rights Landscape, Serie A, Setanta Sports, Singtel, Sky, Sport Rights, Strategy, Streaming Service, Subscribers, Subscription Video On Demand, Svod, TalkSPORT, The Sunday Times, Traditional Broadcasters and USP

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL…

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