The MIDiA Blog: The Definitive Take On Digital Content

The MIDIA Manifesto

Posted on 24th April, 2014 by Mark Mulligan

Welcome to the MIDiA blog. MIDiA stands for Media Insights & Decisions in Action. Our mission is to help media and technology companies develop purposeful strategies quickly through market understanding,…

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Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Posted on 5th December, 2014 by Karol Severin in Attitudinal Segmentation, Behavioural Segmentation, Consumer Attitudes, Consumer Behaviour, Music Aficionado, Music Buyers, Music Consumer Segmentation, Music Fans and Music Streaming

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.…

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