The MIDiA Blog: The Definitive Take On Digital Content | Page 3 of 88

Sports SVOD Services: The Underdogs’ Game

Posted on 29th May, 2019 by Hanna Kahlert in Addressable Audience, Binge Viewing, Carriage Partnerships, Compelling Value Proposition, Content Genre, Cord Cutting, Crave TV, DAZN, Digital Subscriptions, Domestic Rights, Eleven Sports, Espn, Fortnite, Fragmented Market, Hulu, Kayo Sports, Niche Propositions, Now TV, Pay Tv, Pay-TV Subscription, Peak Attention, Rights Holders, Scripted Drama, Sport SVOD, Sport-centric, Sports-centric, Spotify, Stan, Streaming Services, Subscribers, Subscription Video On Demand, Svod, SVOD Services, Target Audience, Wau and Weekly Active Usage

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports…

How ByteDance May Just Be About to Drive the Next Streaming Paradigm

Posted on 24th May, 2019 by Mark Mulligan in China, Consumption, Emerging Markets, Fandom, India, Monetizing Fandom, Music Fandom, Music Fans, Musically, Soundcloud, Spotify, Streaming, Streaming Music, T-series, Tencent, Tencent Music Entertainment, Tiktok and Youtube

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global…

Behind the Hype Cycle: Venture Capital as the Modern Fountain of Youth

Posted on 23rd May, 2019 by Zach Fuller

When the Ichthyophagi showed wonder at the number of the years, he led them to a fountain, wherein when they had washed, they found their flesh all glossy and sleek,…

Why Game of Thrones Season Eight Represents the Swan Song for Linear Scheduling

Posted on 20th May, 2019 by Tim Mulligan

Unless you’ve been living under a piece of dragonstone for the last two months, you’ll be aware that the last episode of Game of Thrones aired last night. For fans…

Television Performance Measurement Is Falling Short

Posted on 20th May, 2019 by Hanna Kahlert in Index, Media Networks Revenue, Midiaindex, Next Generation Networks, Television, TV, TV Networks, TV Ratings, What To Wach and What To Watch

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was…

Games Console Incumbents Sony and Microsoft Join Forces Against Tech Majors’ Entrance to Games Streaming

Posted on 17th May, 2019 by Karol Severin in Cloud Gaming, Games Industry, Microsoft, Playstation, Sony, Tech Majors and Xbox

The enemy of my enemy is my friend – a phrase that nicely sums up the latest major development in games streaming and the console gaming industry. “Sony and (Microsoft)…

Niche is the New Mainstream

Posted on 17th May, 2019 by Mark Mulligan in Artist Campaigns, Artist Marketing, Digital Marketing, Fandom, Fragmented Fandom, Marketing, Music Marketing and Niche Is The New Mainstream

Fandom is fragmenting. Streaming personalization and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments;…

Quick Take: Spotify, Stories and Music – the Social Media Divide

Posted on 16th May, 2019 by Zach Fuller in Instagram, Social Media, Spotify, Stories and Streaming

The story of a song’s creation is one of the great mysteries of music. Regularly are we regaled with anecdotes of a song emerging fully formed in a 15-minute flurry…

DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Posted on 14th May, 2019 by Alistair Taylor in Acquisition Target, Consumer Acquisition, DAZN, DAZN Group, Debt, Dentsu Aegis, Diversify Revenues, Investent, Perform, Rights Acquisitions, Rights Holders, Sporting News, Sports-centric, SportsPro Media, Streaming Service, Subscription Video On Demand, Svod, Tech Majors and Wau

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions, and according to documents seen by SportsPro Media, has managed to dramatically reduce its debt…

The US Sports Betting Market Is Heating Up After Fox Plays its Strategic Hand

Posted on 14th May, 2019 by Tim Mulligan in Fox, Fox Corp, Sports Betting and Stars Group

Fox Corporation – the successor company to 21st Century Fox – has made its first decisive move since completing the $71 billion sale of 21stCentury Fox’s non-news and sports network…