The MIDiA Blog: The Definitive Take On Digital Content

Super Bowl Ads 2019: The Death Wish of Playing Safe

Posted on 31st January, 2019 by Georgia Meyer in Baby Boomers, Brexit, Budweiser, Cardi B, CBS, Climate Change, Coca Cola, Colin Kaepernick, Gillette, Government Shut Down, Heineken, Just Do It, Nfl, Nike, Pepsi, Pringles, Stella Artois, Steve Carrell, Super Bowl, Super Bowl 2019, Vice, Wall Street Journal and Wind Power

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at…

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Japan Should Look to China for Future Streaming Growth

Posted on 30th January, 2019 by Mark Mulligan in China, China Streaming Market, Japan, Japan Music, Japan Music Revenues, Japan Streaming, KuGou, Kuwo, Line, Mora Qualitas, Smej, Sony Music Japan, Tencent, Tencent Music Entertainment, TME and We Sing

Japan is the world’s second largest recorded music market and accounts for 14% of the global total. However, Japan is not following the wider market path of surging streaming revenues…

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UFC’s Debut on ESPN+ Draws In Record Subs

Posted on 24th January, 2019 by Alistair Taylor in Bellator, BT, DAZN, Digital, Direct-to-consumer, Disney, Domestic Rights, Eleven Sports, Endeavor, Espn, Free Trial, IMG, Mixed Martial Art, MMA, Return On Investment, Rights Acquisition, Sporting Rights, Streaming Service, Subscribers, Subscription Video On Demand, Subscriptions, Svod, Ufc, Ultimate Fighting Championship, Walt Disney, Wau and Weekly Active Usage

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in just 32…

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Ad-supported Strategies Are Playing A Growing Role In The Digital Economy

Posted on 21st January, 2019 by Mark Mulligan in Amazon, Apple, Attention Economy, Attention Economy Peak, Cambridge Analytica, Essence Global, Facebook, Freemium, Making Free Pay, Netflix, Playstation, Premium. Privacy, Sony, Spotify, Streaming, Subscriptions, Uk Tv, Vevo and Xbox

2018 was a big year for subscriptions, across music (Spotify on target to hit 92 million subscribers), video (global subscriptions passed half a billion), games (98 million Xbox Live and…

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