The MIDiA Blog: The Definitive Take On Digital Content

Seven Developments in Recorded Music in the 2010s (and the Songs that Defined them)

Posted on 6th November, 2019 by Zach Fuller in Cardi B, Cultural Insight, Drake, Hip-hop, Innovation, Music Charts, Music Product Strategy, Music Streaming, Music Streaming Strategy, Post-genre, Recorded Music, Streaming and The Weeknd

Decade retrospectives are almost doomed to fail. Assess the 60s in 1969 and you would have likely overweighed the influence of Grand Funk Railroad compared to The Velvet Underground. When…

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The Enduring Role of Niche VOD Services and Targeted Short Form Content

Posted on 6th November, 2019 by Amanda Stears in Apple Tv, BAMBU, BET+, Binge Watch, Cinedigm, CONtv, Jason Momoa, Jennifer Aniston, Linear Tv, Netflix, Niche Services, Short Form Content, Short Form Video, Streaming, Tiktok, Tyler Perry Studioes, Viacom, VIacom Media Networks and VOD

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture…

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NFL Adding Music to Its Playbook

Posted on 4th November, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Archived Footage, Audio Content, Curated Playlists, D-Day, Demographic, Digital Content, ESports, Facebook, Fandom, Future Proof, Highlights, Live Sports, Madden NFL, National Football League, Nfl, Pandora, Paywalled Content, Reddit, Revenue Diversification, Soundcloud, Sports Fans, Spotify, Streaming, Streaming Services, Subscriptions, Target Audience, Tidal, Tik Tok, TNF, TuneIn, Twitch, Video Content and Youtube

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced…

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Netflix Launches Mobile-Only Plan in Malaysia

Posted on 29th October, 2019 by Amanda Stears in Ad-free, Advertising Video On Demand, Apple Tv, Asia, Avod, Disney, Malaysia, Malaysian Communications And Multimedia Commission, Mobile-only Subscription, Netflix, P2p, Password Sharing, Peak Attention Economy and Subscription Fatigue

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year,…

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