The MIDiA Blog: The Definitive Take On Digital Content

How Coronavirus Will Affect the Entertainment Industries

Posted on 12th March, 2020 by Mark Mulligan in Coronavirus, Coronavirus Going Out, Coronavirus Recession, Coronavirus Streaming, How Coronavirus Will Affect Entertainment, How Coronavirus Will Affect Media, Recession and Streaming In A Recession

The coronavirus is a global pandemic. Regardless of what its actual infection and mortality rates might be, it is already having seismic impacts on stock markets and consumer behaviour – the result…

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Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Posted on 6th March, 2020 by Alistair Taylor in Addressable Audience, BBC, Business Model, Consumption Habits, Cricket, CVC, Demographic Cliff, Digital Natives, ECB, Exclusive Rights, F1, FIFA, FIFA Women’s World Cup, Formula One, Free To Air, FTA, Governing Body, Guinness, ICC, ITV, Pay Tv, Pay-TV Operator, Paywall, Peak Attention Economy, Revenue Over Reach, ROI, Rugby Union, Six Nations, Sky, Sky Sports, Subscriptions, Svod, The Rugby Paper, Traditional Broadcasters, World Cup and WWE

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they…

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Altered Carbon: Tracking Fandom into the Future

Posted on 6th March, 2020 by Hanna Kahlert in Ads, Advertising, Altered Carbon, Baby Yoda, Fandom, Fandom Insight, Marketing, Marketing Funnel, Metrics, Netflix, The Mandalorian, The Mandalorian Ratings, Tracking Fandom, TV, TV Show Fandom, TV Shows, Video Advertising and Video Advertising Revenue

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an…

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Recorded Music Revenues Hit $21.5 Billion in 2019

Posted on 5th March, 2020 by Mark Mulligan in 2019 Music Revenues, 2019 Recorded Music Market Revenues, Global Recorded Music Market, Major Label Market Shares, Major Labels, Music Revenue Growth, Record Label Market Shares 2019, Record Label Revenues 2019, Recorded Music Market Revenues, Sony Music, Streaming Revenues 2019, Universal Music and Warner Music

With IPOs from Warner Music and Universal Music pending and continued institutional investment into music catalogues, the music business is firmly in the sights of big money. The performance of…

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