The MIDiA Blog: The Definitive Take On Digital Content

ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Posted on 8th February, 2019 by Alistair Taylor in BAMTech, Combat Sports, Direct-to-consumer, Disney, DTC, Earnings Call, Endeavor, English Premier League, Espn, Hulu, IMG, MLB, NHL, Operating Loss, Premium Content, Quarterly Financials, Rights Acquisition, Segment Loss, Sports Rights, Sports-centric, Streaming Latency, Streaming Service, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched…

Read more

Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Posted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify

Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…

Read more

Making Free Pay Seminar — Speakers

Posted on 6th February, 2019 by Dara Jegede

London—March 27th: We’ve put together a seminar with the aim to give music and video businesses a deeper understanding of the market’s direction, helping you define your organisation’s approach and role in the streaming world.…

Read more