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Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Posted on 5th December, 2014 by Karol Severin in Attitudinal Segmentation, Behavioural Segmentation, Consumer Attitudes, Consumer Behaviour, Music Aficionado, Music Buyers, Music Consumer Segmentation, Music Fans and Music Streaming

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.…

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