Category: Sports

Why Did Facebook’s EPL Rights Deal Collapse?

Posted on 15th March, 2019 by Alistair Taylor in BeIN Sports, Bidding, Brand Image, Cambridge Analytica, Daily Active Usage, Data Privacy, Dau, Declining Userbase, English Premier League, EPL, Facebook, Fox Sports, Messenger, Revenue Stream, Streaming, SVOD Services, Video Consumption, Wau, Weekly Active Usage and Whatsapp

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018,…

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Can the NBA Capture the ‘Cord-Nevers’?

Posted on 8th March, 2019 by Alistair Taylor in Audience Engagement, Cable Providers, Clippers CourtVision, Consumer Survey, Cord Nevers, Digital Advancements, Micropayments, Mit, NBA, NBA 2K, NBA 2K League, Premium Sports, Revenue Generation, Rights Deals, Social Media Following, Sporting Rights, Sports Broadcasting, Sports Fans, Sports Landscape, Subscribers, Subscription Video On Demand, Take Two Interactive, Turner Sports, UEFA Champions League, Vr, VR Headset and WNBA

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five…

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Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Posted on 21st February, 2019 by Alistair Taylor in Allsvenskan, Altice, Amazon, Amazon Fire Stick, Amazon Prime Video, Android TV, Audience Engagement, Audience Reach, BT Sport, Bundesliga, Carriage Partnerships, Chinese Super League, Disney, Disruptors, Distribution Partnerships, Domestic Rights, Eleven Sports, English Premier League, Eredivisie, Espn, Formula One, Google, Google Chromecast, IMG, La Liga, Liga Endesa Basketball, Ligue 1, Linear Broadcasters, Live Content, Live Sports, Nfl, NOS, Nowo, OTT, Over-the-top, Pay Tv, Portfolio Diversification, Premium Rights, Rights Acquisition, Rights Holders, ROI, Samsung, Serie A, Sky, SPFL, Sport TV, Sporting Rights, Sports Fans, Sports-centric, Subscribers, Subscription Video On Demand, Svod, Traditional Pay-TV, UEFA Champions League, Ufc, Value Propostion, Video Services and Vodafone

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven…

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Will An EPL Streaming Service Devalue Domestic Rights?

Posted on 15th February, 2019 by Alistair Taylor in Addressable Audience, Amazon, Amazon Prime Video, BT, BT Sport, Crystal Palace, Digital Content, Eleven Sports, English Premier League, EPL, Espn, La Liga, Linear Offering, Netflix, Now TV, OTT, Pragmatism-gap, Premier League TV, Premier Sports, Premium Rights, Rights Acquisition, Rights Landscape, Serie A, Setanta Sports, Singtel, Sky, Sport Rights, Strategy, Streaming Service, Subscribers, Subscription Video On Demand, Svod, TalkSPORT, The Sunday Times, Traditional Broadcasters and USP

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL…

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ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Posted on 8th February, 2019 by Alistair Taylor in BAMTech, Combat Sports, Direct-to-consumer, Disney, DTC, Earnings Call, Endeavor, English Premier League, Espn, Hulu, IMG, MLB, NHL, Operating Loss, Premium Content, Quarterly Financials, Rights Acquisition, Segment Loss, Sports Rights, Sports-centric, Streaming Latency, Streaming Service, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched…

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Eleven Sports Loses Serie A Rights As Partnership With IMG Ends

Posted on 1st February, 2019 by Alistair Taylor in Allsvenskan, Audience Acquisition, Bundesliga, Chinese Super League, DAZN, Eleven Sports, Eredivisie, IMG, La Liga, MLB, NHL, PGA Championship, Premier Sports, Premium Rights, Price Point, Rights Partnership, Scottish Cup, Serie A, Sport-centric, Sports Rights, Sports SVOD, Strategic Partnership, Streaming, Streaming Insurgent, Streaming Latency, Streaming Service, STV Group, Sub-prime Content Proposition, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Eleven Sports, the fledgling sports-centric streaming service has lost the UK and Irish rights for Serie A and Eredivisie, following a strategic decision to ‘amicably’ end its partnership with international…

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Super Bowl Ads 2019: The Death Wish of Playing Safe

Posted on 31st January, 2019 by Georgia Meyer in Baby Boomers, Brexit, Budweiser, Cardi B, CBS, Climate Change, Coca Cola, Colin Kaepernick, Gillette, Government Shut Down, Heineken, Just Do It, Nfl, Nike, Pepsi, Pringles, Stella Artois, Steve Carrell, Super Bowl, Super Bowl 2019, Vice, Wall Street Journal and Wind Power

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at…

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UFC’s Debut on ESPN+ Draws In Record Subs

Posted on 24th January, 2019 by Alistair Taylor in Bellator, BT, DAZN, Digital, Direct-to-consumer, Disney, Domestic Rights, Eleven Sports, Endeavor, Espn, Free Trial, IMG, Mixed Martial Art, MMA, Return On Investment, Rights Acquisition, Sporting Rights, Streaming Service, Subscribers, Subscription Video On Demand, Subscriptions, Svod, Ufc, Ultimate Fighting Championship, Walt Disney, Wau and Weekly Active Usage

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in just 32…

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DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Posted on 17th January, 2019 by Alistair Taylor in Amazon, Bundesliga, D-Day, DAZN, Discovery, Disruptors, Eleven Sports, EPL, Eurosport, Facebook, Fragmented Rights Landscape, Lega Calcio, Live Sports, Matchroom Sports, Mediaset, Mediaset Premium, MLB, NBA, Nfl, Premium Domestic Rights, Rights Holders, Rights Portfolio, Rights Renewal, Serie A, Sky Italia, Sports Rights Landscape, Streaming Insurgent, Subscription Video On Demand, Svod, Tech Majors, Ufc, US PGA Championship and Value Proposition

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its…

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