Category: Mobile Content

Peacock Goes for Gold

Posted on 23rd January, 2020 by Alistair Taylor in Acquisition, Ad-free, Ad-funded, Advertising, All Or Nothing, Amazon, AMC, Apple, AppleTV+, Attention, Avod, Broadband, Cable, CBS, Comcast, Customer Relationships, D-Day, D2C, Direct-to-consumer, Disney, Disruptor, Diversification, English Premier League, EPL, Exclusive Rights, Fans, Flex, Fox, Full Stack, HBO, Hulu, Incumbent Services, IOC, Last Chance U, Linear Tv, Live Sports, NBCU, Nbcuniversal, Netflix, Olympics 2020, Pay Tv, Peacock, Peacock Free, Peacock Premium, Peak Attention Economy, Premium Sporting Rights, Ryder Cup, Sky, Sky Sports, Sports, Sports Consumption, Starz, Streaming Sports, Subscription Video On Demand, Svod, Tech Majors, The CW and Xfinity

On the 16th of January, Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15th of April…

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Amazon One - Family Christmas Nil

Posted on 18th December, 2019 by Alistair Taylor in Addressable Audience, AFC Bournemouth, Ageing Audience, Amazon, Amazon Prime Video, ATP, Broadcasters, BT, Buffering, Burnley, Commentary, Concurrent Viewership, Content Mix, Crystal Palace, DAZN, Demographics, Digital, Distribution Deals, Eleven Sports, English Premier League, EPL, Fixtures, High-quality Picture, Highlights, Latency, Linear, Live Stream, Manchester City, Nfl, Now TV, Optus, Optus Sport, Prime, Recession-proof, Rights, Rights Holders, Sky, Sky Deutschland, Spark, Spark Sport, Sports Rights, Stats, Streaming Insurgents, Tech Major, Tender, Time Delay, TNF, Twitch, UCL, UEFA Champions League, US Open, Value Proposition, WAUs and WTA

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out…

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Hotstar Remains India’s Leading Streaming Video Service but Its Potential Partnership with Disney+ Raises Key Brand Challenges

Posted on 12th December, 2019 by Amanda Stears in 21CF, 21st Century Fox, Ad-free, Amazon Prime Video, Avod, Disney, Hotstar, Hotstar VIP, ICC Cricket World Cup, India Watch Report 2019, IPL, Netflix and Star Sports

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report. Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly…

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Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Posted on 14th November, 2019 by Alistair Taylor in 21st Century Fox, All-encompassing Offering, Amazon, Amazon Prime Video, Apple, AppleTV+. Market Saturation, Brand Awareness, Brand Equity, Bundle, Catalogue, Comcast, Digital Native, Digital Pay-tv Solution, Direct-to-consumer, Disney, Disney Plus, DTC, Ecosystems, Espn, Finite Resources, Friends, FX, Gaming, Growth, HBO, HBO Max, House Of Mouse, Hulu, Lucas Films, Marvel, Marvel Motion Pictures, Media Company, Media Networks, MLB, Music Streaming, NBA, NBC, NBCU, Nbcuniversal, Netflix, Nfl, NHL, Peacock, Peak Attention, Peak Attention Economy, Pixar, Podcasts, Recession, Revenue Streams, Sports, Star Wars, Streaming Service, Subscription Video On Demand, Svod, SVOD Subscribers, Tech Majors, Tech Player, The Office, The Walt Disney Company, Twitter, Tyranny Of Choice, Value Proposition, Walt Disney Pictures, Warner Media and Weaponize Its Content

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday. The issues highlight just how difficult it is transitioning…

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The Enduring Role of Niche VOD Services and Targeted Short Form Content

Posted on 6th November, 2019 by Amanda Stears in Apple Tv, BAMBU, BET+, Binge Watch, Cinedigm, CONtv, Jason Momoa, Jennifer Aniston, Linear Tv, Netflix, Niche Services, Short Form Content, Short Form Video, Streaming, Tiktok, Tyler Perry Studioes, Viacom, VIacom Media Networks and VOD

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture…

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NFL Adding Music to Its Playbook

Posted on 4th November, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Archived Footage, Audio Content, Curated Playlists, D-Day, Demographic, Digital Content, ESports, Facebook, Fandom, Future Proof, Highlights, Live Sports, Madden NFL, National Football League, Nfl, Pandora, Paywalled Content, Reddit, Revenue Diversification, Soundcloud, Sports Fans, Spotify, Streaming, Streaming Services, Subscriptions, Target Audience, Tidal, Tik Tok, TNF, TuneIn, Twitch, Video Content and Youtube

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced…

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Knock On: Rights Holders Cannot Chance Latency?

Posted on 26th September, 2019 by Alistair Taylor in Akamai, Amazon, Broadband Providers, Broadcaster, Concurrent Viewing, Customer Complaints, D-Day, Digital Rights, Distribution, Exclusive Rights, FIFA World Cup, Free To Air, Freeview, FTA, Glitch, Investments, IRB, Japan, Latency, Live Sports, Optus, Optus Sport, Pay-per-view, Peak Viewership, Refund, Revenue Over Reach, Rights Acquisition, Rights Holders, Rugby Championship, Rugby World Cup, RWC, Sanzaar, SBS, Sky, Sky TV, Spark, Spark Sport, Sports Rights, Streaming Latency, Sub-license, Subscriber Base, Super Rugby, Technical Capacity, Telco, The Guardian, Tournament Pass, TVNZ, TVNZ Duke and Viewership

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides…

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Could a Recession Change the Tide for Sports Rights Allocation?

Posted on 24th September, 2019 by Alistair Taylor in Additive Services, All-encompassing Offering, Amazon, Apple, AppleTV+, Bubble Economics, Budget Allocation, Cable, Consumers, Content Consumption, Cord Cutting, Coupe De La Ligue, D-Day, Digital Rights, Disney, English Premier League, EPL, Espn, Fanbase, French Football League, HBO Max, Hulu, Inflection Point, La Liga, LFP, Live Sports, Major League, Mobile Rights, Nbcuniversal, Netflix, Nfl, Pay-TV Subscribers, Paywalls, Peacock, Peaking Attention Economy, Premium Domestic Rights, Reach Over Revenue, Recession, Recessionary Pressure, Revenue Model, Revenue Over Reach, Revenues, Rights Allocation, Rights Bubble, Rights Cycles, Rights Holders, Service Prioritisation, Sky, Sky UK, Social Presence, Specialisation, Sporting Rights, Sports Fans, Sports Rights, Stack Shaving, Streaming Video, Subscribers, Subscription Video On Demand, Substitutive Services, Svod, Tech Majors and Warner Media

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising…

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