Category: Paid Content

Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

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Battle of the Docuseries: Who Mirrored Who?

Posted on 13th June, 2019 by Alistair Taylor in Addressable Audience, All Or Nothing, Amazon, Amazon Prime Video, Capital, Customer Acquisition, D-day For Sporting Rights, Dallas Cowboys, Derby County, Digital Economy, Digital Ecosystem, Documentary, EFL, English Championship, EPL, Facebook, Formula 1, Instagram, Leeds United, Live Sports, Liverpool, Manchester City, MLB, Netflix, Nfl, NHL, Original Content, Peak Attention, Premium Domestic Rights, Rag To Riches, Reach, Riches To Rags, Rights Acquisition, Rights Portfolio, Social Media, Sports Consumption, Sports Docuseries, Subscribers, Subscription Video On Demand, Sunderland 'Til I Die, Sunderland AFC, Svod, Tech, Tech Major, TNF, Twitter and Value Proposition

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian…

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Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Posted on 3rd June, 2019 by Alistair Taylor in Apple, BAMTech, Broadcast Rights, BT, Cable, Carriage Partnerships, D-day For Sporting Rights, DAZN, Digital Rights, Disney, Disney Streaming Services, Disruption, Enhanced Social Reach, EPL, Espn, FIFA World Cup, Google, La Liga, Latency, Monthly Active Users, NBC, Nfl, NHL, Optimal Capital, Optus, Optus Sport, Overextension, Pay Tv, Premium Sports Rights, Redistribution, Rights Acquisition, Rights Holders, SBS, Serie A, Sky, Sport-centric, Sports Rights, Streaming Services, Subscription Video On Demand, Svod, Tech Majors, Traditional Broadcasters and UCL

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now…

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Sports SVOD Services: The Underdogs’ Game

Posted on 29th May, 2019 by Hanna Kahlert in Addressable Audience, Binge Viewing, Carriage Partnerships, Compelling Value Proposition, Content Genre, Cord Cutting, Crave TV, DAZN, Digital Subscriptions, Domestic Rights, Eleven Sports, Espn, Fortnite, Fragmented Market, Hulu, Kayo Sports, Niche Propositions, Now TV, Pay Tv, Pay-TV Subscription, Peak Attention, Rights Holders, Scripted Drama, Sport SVOD, Sport-centric, Sports-centric, Spotify, Stan, Streaming Services, Subscribers, Subscription Video On Demand, Svod, SVOD Services, Target Audience, Wau and Weekly Active Usage

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports…

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DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Posted on 14th May, 2019 by Alistair Taylor in Acquisition Target, Consumer Acquisition, DAZN, DAZN Group, Debt, Dentsu Aegis, Diversify Revenues, Investent, Perform, Rights Acquisitions, Rights Holders, Sporting News, Sports-centric, SportsPro Media, Streaming Service, Subscription Video On Demand, Svod, Tech Majors and Wau

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions, and according to documents seen by SportsPro Media, has managed to dramatically reduce its debt…

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Disney’s Latest Earnings Are Buoyed by Growth in Their Theme Park and Direct-to-Consumer Revenues

Posted on 10th May, 2019 by Alistair Taylor in 21st Century Fox, Additive Service, Advertising, Apple, Assets, Bundling, Cable Networks, Comcast, Direct-to-consumer, Disney, DTC, Earnings Release, Emerging Markets, Family-centric, Hedge, Hulu, Live Sports, Majority Share, Media Networks Revenue, Netflix, Off-setting Losses, Pay-tv Subcriptions, Revenue Growth, Streaming Video On Demand, Substitutive Service, Survey Data, Svod Subscriptions, Vice, Warner Media and Write-down

On Wednesday night the Walt Disney Company reported quarterly earnings for its second fiscal quarter ending March 31st 2019, beating analyst estimates with a 3% increase in year-on-year (YoY) quarterly…

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Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Posted on 23rd April, 2019 by Alistair Taylor in Canal Plus Group, Carriage Partnerships, D-day For Sporting Rights, Diluting Offering, Distributing Premium Rights, EPL, GDP Per Capita, K Plus, K+, Live Sports, Sporting Rights, Test, Traditional Broadcasters and UE

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 –…

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Can Disney do a Hulu?

Posted on 12th April, 2019 by Alistair Taylor in 21st Century Fox, Brand Equity, Disney, Disney Streaming Services, Intellectual Property, International Rollout, Market Saturation, Netflix, Paid Subscribers, Pay-Tv Secular Decline, Subscribers, Substitutive Service and Wau

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12th 2019 launch. Disney+ will be an ad-free subscription launching…

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Fox News to ‘New Fox’: What is Left After Disney Deal

Posted on 1st April, 2019 by Alistair Taylor in Acquisition, CBS, Disney, Equity Stake, ESports, Fox, Fox Corporation, Fox Deportes, Fox Sports, Hulu, Live Sports, Live Tv Content, Marvel Cinematic Universe, Merger, MLB, NBA, New Fox, Nfl, On-demand Content, Pixar, Portfolio, Premium Sports, Scripted Drama, Star India, Star Wars, Tech Majors, Twentieth Century Fox and Value Proposition

On the 20th March 2019, The Walt Disney Company’s acquisition of Rupert Murdoch’s 21st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s value…

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