Category: Media

Peacock Goes for Gold

Posted on 23rd January, 2020 by Alistair Taylor in Acquisition, Ad-free, Ad-funded, Advertising, All Or Nothing, Amazon, AMC, Apple, AppleTV+, Attention, Avod, Broadband, Cable, CBS, Comcast, Customer Relationships, D-Day, D2C, Direct-to-consumer, Disney, Disruptor, Diversification, English Premier League, EPL, Exclusive Rights, Fans, Flex, Fox, Full Stack, HBO, Hulu, Incumbent Services, IOC, Last Chance U, Linear Tv, Live Sports, NBCU, Nbcuniversal, Netflix, Olympics 2020, Pay Tv, Peacock, Peacock Free, Peacock Premium, Peak Attention Economy, Premium Sporting Rights, Ryder Cup, Sky, Sky Sports, Sports, Sports Consumption, Starz, Streaming Sports, Subscription Video On Demand, Svod, Tech Majors, The CW and Xfinity

On the 16th of January, Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15th of April…

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Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It

Posted on 10th January, 2020 by Mark Mulligan in Apple Podcasts, Midia Podcast Data, Midia Podcast Tracker, Midia Tracker, Podcasts, Q4 Podcasts, Radio Broadcaster Podcast Apps, Radio Broadcasters, Radio Podcast Apps, Spotify Podcast Strategy and Spotify Podcasts

The podcast platform data from MIDiA’s Q4 tracker is in. These are the high-level findings (you can read more about our methodology here): Apple still leads overall: A recent report showed…

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‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Posted on 9th January, 2020 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Viewership, Average Age, BARB, Broadcaster, Champions League, Channel 4, Concurrent Viewership, Consumption, Demographic Cliff, Distribution Deals, EPL, F1, F1 Channel Pass, Fandom, FIFA, Formula One, Free To Air, FTA, Grand Prix, ICC, ICC Cricket World Cup, Live Rights, Metrics, Pay Tv, Paywall, Paywalled Content, Penetration, Revenue Over Reach, Rights Holders, Sky, Sky Sports, Streaming Sports, Subscribers, Subscription, Svod, Target Audience, The Grand Tour, UCL. Premier League, UEFA, Viewing Figures and Women’s World Cup

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing…

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Can BT Lay the Smackdown on Its Rivals?

Posted on 3rd January, 2020 by Alistair Taylor in Addressable Audience, Broadcast, BT, BT Sport, BT Sport Pass, Consumers, Consumption, DTC, Eleven Sports, English Premier League, Entertainment, Gallagher Premiership Rugby, Now TV, Pay Tv, Peak Attention, Raw, Reach, Revenue, Rights Acquisition, Serie A, Sky, Sky Sports, Smackdown, Sporting Rights, Streaming Insurgent, Subscribers, Subscription Video On Demand, Subscriptions, Svod, UEFA Champions League, Ufc, Value Proposition, Wrestling, WWE, WWE Network, WWF and Younger Audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019. This signalled the…

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Amazon One - Family Christmas Nil

Posted on 18th December, 2019 by Alistair Taylor in Addressable Audience, AFC Bournemouth, Ageing Audience, Amazon, Amazon Prime Video, ATP, Broadcasters, BT, Buffering, Burnley, Commentary, Concurrent Viewership, Content Mix, Crystal Palace, DAZN, Demographics, Digital, Distribution Deals, Eleven Sports, English Premier League, EPL, Fixtures, High-quality Picture, Highlights, Latency, Linear, Live Stream, Manchester City, Nfl, Now TV, Optus, Optus Sport, Prime, Recession-proof, Rights, Rights Holders, Sky, Sky Deutschland, Spark, Spark Sport, Sports Rights, Stats, Streaming Insurgents, Tech Major, Tender, Time Delay, TNF, Twitch, UCL, UEFA Champions League, US Open, Value Proposition, WAUs and WTA

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out…

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