Category: Brands

Luminary Media Bets Big on Ad-Free Podcasts

Posted on 24th April, 2019 by Georgia Meyer in Ad Supported, Ad-free, Apple, Apple Podcasts, Chloe Radio, Free Tier, Luminary, Luminary Media, Luminary Podcasts, Podcasts, Premium Content, Subscription, The Anfield Wrap and YouTube Red

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content…

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Can Disney do a Hulu?

Posted on 12th April, 2019 by Alistair Taylor in 21st Century Fox, Brand Equity, Disney, Disney Streaming Services, Intellectual Property, International Rollout, Market Saturation, Netflix, Paid Subscribers, Pay-Tv Secular Decline, Subscribers, Substitutive Service and Wau

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12th 2019 launch. Disney+ will be an ad-free subscription launching…

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Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Posted on 21st March, 2019 by Georgia Meyer in Advertising Week, Advertising Week Europe, Aurelia Noel, Broadcast, Broadcast Advertising, Carat, Dallas Lawrence, Dave Castell, Engagement Metrics, Linear Tv, Pluto TV, Programmatic and Reach

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed…

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Why Did Facebook’s EPL Rights Deal Collapse?

Posted on 15th March, 2019 by Alistair Taylor in BeIN Sports, Bidding, Brand Image, Cambridge Analytica, Daily Active Usage, Data Privacy, Dau, Declining Userbase, English Premier League, EPL, Facebook, Fox Sports, Messenger, Revenue Stream, Streaming, SVOD Services, Video Consumption, Wau, Weekly Active Usage and Whatsapp

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018,…

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Can the NBA Capture the ‘Cord-Nevers’?

Posted on 8th March, 2019 by Alistair Taylor in Audience Engagement, Cable Providers, Clippers CourtVision, Consumer Survey, Cord Nevers, Digital Advancements, Micropayments, Mit, NBA, NBA 2K, NBA 2K League, Premium Sports, Revenue Generation, Rights Deals, Social Media Following, Sporting Rights, Sports Broadcasting, Sports Fans, Sports Landscape, Subscribers, Subscription Video On Demand, Take Two Interactive, Turner Sports, UEFA Champions League, Vr, VR Headset and WNBA

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five…

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