Category: Brands

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Posted on 2nd April, 2020 by Alistair Taylor in All-star, Broadcasts, Bundesliga, College, College Eligibility, Console Gamers, Covid, Covid-19, Demand, Digital, Digital Pioneer, Draft, Draft Pick, Draft Prospects, Draftee, E-sports, Entertainment, ESports, Fans, Fox, Fox Sports, FS1, Health Risk, Innovation, IRacing, Live Sports, Madden, March Madness, Media Landscape, MLB, Nascar, NBA, NBA Playoffs, Networks, Nfl, Nfl Combine, NFL Draft, Nfl Madden, NHL Playoffs, Pandemic, Pay Tv, Peak Attention, Postponement, Pro Day, Rights Holders, Scouts, Season, Senior Bowl, Social Distancing, Sports Fans, Supply, Ultras, Video Conference and Virus

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23rd to 25th…

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Tale of the Tape: UFC or Bundle Driving ESPN+ Adoption?

Posted on 11th February, 2020 by Alistair Taylor in Adoption, Binge Viewing, Bundle, Cord-cutters, D-Day, D2C, Digital Pay-TV, Direct-to-consumer, Disney, Earnings Call, Espn, Exclusive Distribution, Financials, Friends, Houston Rockets, Hulu, Live News, Live Sports, Market Fragmentation, Marvel, Mcgregor, MLB, MMA, NBA, Netflix, Nfl, NHL, Pay Tv, Peak Attention, Premium Domestic Sporting Rights, Sporting Rights, Subscriber Based, Subscribers, Subscription Video On Demand, Svod, The Office, Ufc, Walt Disney and WAUs

Walt Disney’s pureplay sports streaming service ESPN+, which launched back in April 2018, has surpassed 7.6 million paid subscribers, Disney’s chief executive Bog Iger reported during last week’s earnings call.…

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Brand Strategy: Choose the Koalas

Posted on 29th January, 2020 by Hanna Kahlert in Brand Building, Brand Equity, Brand Loyalty, Brands, Climate Change, Consumer Behaviour, Consumer Data Analysis, Consumer Insight, Market Saturation, Market Shares, Market Strategy, Marketing, Strategic Pivot and Strategy

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability and…

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Peacock Goes for Gold

Posted on 23rd January, 2020 by Alistair Taylor in Acquisition, Ad-free, Ad-funded, Advertising, All Or Nothing, Amazon, AMC, Apple, AppleTV+, Attention, Avod, Broadband, Cable, CBS, Comcast, Customer Relationships, D-Day, D2C, Direct-to-consumer, Disney, Disruptor, Diversification, English Premier League, EPL, Exclusive Rights, Fans, Flex, Fox, Full Stack, HBO, Hulu, Incumbent Services, IOC, Last Chance U, Linear Tv, Live Sports, NBCU, Nbcuniversal, Netflix, Olympics 2020, Pay Tv, Peacock, Peacock Free, Peacock Premium, Peak Attention Economy, Premium Sporting Rights, Ryder Cup, Sky, Sky Sports, Sports, Sports Consumption, Starz, Streaming Sports, Subscription Video On Demand, Svod, Tech Majors, The CW and Xfinity

On the 16th of January, Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15th of April…

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Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Posted on 14th January, 2020 by Hanna Kahlert in Attention Economy, Attention Saturation, Consumer Engagement, Engagement Metrics, Fandom, Fandom Insight, Music Industry, Music Streaming, Music Subscribers, Music Subscriptions, Post-peak Attention and Spotify

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue…

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Can BT Lay the Smackdown on Its Rivals?

Posted on 3rd January, 2020 by Alistair Taylor in Addressable Audience, Broadcast, BT, BT Sport, BT Sport Pass, Consumers, Consumption, DTC, Eleven Sports, English Premier League, Entertainment, Gallagher Premiership Rugby, Now TV, Pay Tv, Peak Attention, Raw, Reach, Revenue, Rights Acquisition, Serie A, Sky, Sky Sports, Smackdown, Sporting Rights, Streaming Insurgent, Subscribers, Subscription Video On Demand, Subscriptions, Svod, UEFA Champions League, Ufc, Value Proposition, Wrestling, WWE, WWE Network, WWF and Younger Audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019. This signalled the…

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Amazon One - Family Christmas Nil

Posted on 18th December, 2019 by Alistair Taylor in Addressable Audience, AFC Bournemouth, Ageing Audience, Amazon, Amazon Prime Video, ATP, Broadcasters, BT, Buffering, Burnley, Commentary, Concurrent Viewership, Content Mix, Crystal Palace, DAZN, Demographics, Digital, Distribution Deals, Eleven Sports, English Premier League, EPL, Fixtures, High-quality Picture, Highlights, Latency, Linear, Live Stream, Manchester City, Nfl, Now TV, Optus, Optus Sport, Prime, Recession-proof, Rights, Rights Holders, Sky, Sky Deutschland, Spark, Spark Sport, Sports Rights, Stats, Streaming Insurgents, Tech Major, Tender, Time Delay, TNF, Twitch, UCL, UEFA Champions League, US Open, Value Proposition, WAUs and WTA

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out…

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