Category: Emerging Markets

Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Posted on 16th July, 2019 by Hanna Kahlert in Advertising, Attention Economy, Attention Economy Peak, Brands, Digital Marketer, Digital Marketing, Mobile Apps, Peak Attention, Peak Attention Economy, Privacy and Telco Bundling

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn…

Read more

Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

Read more

Disney’s Latest Earnings Are Buoyed by Growth in Their Theme Park and Direct-to-Consumer Revenues

Posted on 10th May, 2019 by Alistair Taylor in 21st Century Fox, Additive Service, Advertising, Apple, Assets, Bundling, Cable Networks, Comcast, Direct-to-consumer, Disney, DTC, Earnings Release, Emerging Markets, Family-centric, Hedge, Hulu, Live Sports, Majority Share, Media Networks Revenue, Netflix, Off-setting Losses, Pay-tv Subcriptions, Revenue Growth, Streaming Video On Demand, Substitutive Service, Survey Data, Svod Subscriptions, Vice, Warner Media and Write-down

On Wednesday night the Walt Disney Company reported quarterly earnings for its second fiscal quarter ending March 31st 2019, beating analyst estimates with a 3% increase in year-on-year (YoY) quarterly…

Read more

Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Posted on 23rd April, 2019 by Alistair Taylor in Canal Plus Group, Carriage Partnerships, D-day For Sporting Rights, Diluting Offering, Distributing Premium Rights, EPL, GDP Per Capita, K Plus, K+, Live Sports, Sporting Rights, Test, Traditional Broadcasters and UE

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 –…

Read more

CAN DISNEY DO A HULU?

Posted on 12th April, 2019 by Alistair Taylor in 21st Century Fox, Brand Equity, Disney, Disney Streaming Services, Intellectual Property, International Rollout, Market Saturation, Netflix, Paid Subscribers, Pay-Tv Secular Decline, Subscribers, Substitutive Service and Wau

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12th 2019 launch. Disney+ will be an ad-free subscription launching…

Read more

Soon to be the Biggest Ever YouTube Channel, T-Series May Also Be About to Reshape Global Culture

Posted on 13th December, 2018 by Mark Mulligan in Bhangra, Brazil, China, Colombia, Egypt, Emerging Markets, Guru Randhawa, India, J Balvin, Luis Fonsi, Mexico, Nigeria, Pewdiepie, Reggaeton, Russia, Spotify, T-series, Thailand, The Philippines and Turkey

Some time over the next month or so a YouTube landmark will be passed: T-Series will pass PewDiePie as the most subscribed YouTube channel on the planet. As of time of writing T-Series…

Read more