Category: China

Why the UFC Wants to Replicate the Yao Ming effect

Posted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…

Read more

Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Posted on 2nd October, 2018 by Alistair Taylor in Advertising, Alibaba, Business Services, Chinese Regulators, Cloud Business, Cloud Computing, Digital Transformation, Diversify Revenues, Game Licenses, Government Regulations, Industrial Internet Era, Market Share, Messaging App Ecosystem, Online Games, Restructure, Strategy, Tech Major and Tencent

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as…

Read more

Emerging Music Markets: Streaming’s Third Wave

Posted on 10th August, 2018 by Mark Mulligan in Baidu Music, China, Emerging Markets, Gaana, Hungama, India, IRoking, Jio Music, KuGou, Kuwo, Mdundo, Middle East, Mkito, MTN, MTN Music, Mzliki, Netease Cloud Music, QQ Music, Quan Min K G, Saavn, Simfy Africa, Streaming Emerging Markets, Sub Saharan Africa, Vkontakte, Vkontakte Music, Vuga, Wynk Music, Yandex, Yandex Music and Zvook

MIDiA has just published a new report that deep dives into how streaming is, or in some cases is not, lifting off in emerging markets. The regions we focused on…

Read more

How Tencent is Successfully Monetising a Messaging App Ecosystem

Posted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…

Read more