Category: China

Emerging Music Markets: Streaming’s Third Wave

Posted on 10th August, 2018 by Mark Mulligan in Baidu Music, China, Emerging Markets, Gaana, Hungama, India, IRoking, Jio Music, KuGou, Kuwo, Mdundo, Middle East, Mkito, MTN, MTN Music, Mzliki, Netease Cloud Music, QQ Music, Quan Min K G, Saavn, Simfy Africa, Streaming Emerging Markets, Sub Saharan Africa, Vkontakte, Vkontakte Music, Vuga, Wynk Music, Yandex, Yandex Music and Zvook

MIDiA has just published a new report that deep dives into how streaming is, or in some cases is not, lifting off in emerging markets. The regions we focused on…

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How Tencent is Successfully Monetising a Messaging App Ecosystem

Posted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…

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