Category: Brands

DAZN launches in the US – is it worth the gamble?

Posted on 12th September, 2018 by Alistair Taylor in Amazon Prime Video, Boxing, Combat Sports, Consumer Behaviour, DAZN, EPL, Matchroom Boxing, MLB, Monthly Video Subscriptions, NBA, Nfl, NHL, Online Video, Original Content, Pay-tv Subscriptions, Perform, Premium Rights, Sports, Sports Rights, Streaming Video, Svod, Tech Majors, Us, US Open and Viewership

On September 10th 2018 UK-based Perform Group officially launched DAZN US, its sports streaming video on demand (SVOD) service for the US. Following its inaugural launch in August 2016 in…

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NFL issues warning to streaming services

Posted on 6th September, 2018 by Alistair Taylor in 2018 World Cup, Amazon Prime Video, Consumer Behaviour, Coverage, DAZN, Digital Content, Domestic Sports Rights, Eleven Sports, Mobile Rights, Nfl, Optus, Pay Tv, Pay-tv Subscriptions, Perform, Premium Content, Rights Auction, Rights Holders, Serie A, Sporting Rights, Sports Content, Sports Fans, Streaming Services, Subscribers, Svod and Tech Majors

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability…

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Amazon is all in on advertising

Posted on 31st August, 2018 by Alistair Taylor in Ad Supported, Ad Supported Streaming, Advertising, Advertising Video On Demand, Alphabet, Amazon, Amazon Prime Video, Arpu, Diversify Revenues, Earnings Release, Europe, Facebook, Free Dive, IMDB, Margins, Market Share, Netflix, Nfl, Reuters, Roku, Tech Majors, The Information, The Roku Channel, TV Networks, Twitch, Us, Video Advertising, Video Content, Video Service and Youtube

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue…

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The Changing Streaming Sports Landscape Is A Pre-Cursor For What Is To Come

Posted on 6th August, 2018 by Alistair Taylor in Ad Supported Streaming Service, Amazon, Asia, BBC IPlayer, Consumer Behaviour, Content Consumption, D-Day, Digital Content, Disney, Domestic Rights, EPL, Espn, Facebook, FIFA World Cup, Live Sports, Nfl, Pay Tv, Pay-tv Subscriptions, Rightsholders, Sport Centric Streaming Service, Sports, Sports Landscape, Sports Rights, Sports Viewing, Streaming Services, Subscribers, Subscription Video On Demand, Svod, Traditional Broadcasters, Tv Audience, UCL and UEFA Champions League

The sports landscape fundamentally changed when tech major Amazon won the exclusive rights to package F in the landmark English Premier League (EPL) rights deal in June. The acquisition of…

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