Category: Ads

DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Posted on 14th May, 2019 by Alistair Taylor in Acquisition Target, Consumer Acquisition, DAZN, DAZN Group, Debt, Dentsu Aegis, Diversify Revenues, Investent, Perform, Rights Acquisitions, Rights Holders, Sporting News, Sports-centric, SportsPro Media, Streaming Service, Subscription Video On Demand, Svod, Tech Majors and Wau

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions, and according to documents seen by SportsPro Media, has managed to dramatically reduce its debt…

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Music Sync: A Market Ripe for Change

Posted on 3rd May, 2019 by Mark Mulligan in Florence And The Machine, Game Of Thrones, Music Publishers, Music Sync, Music Sync Market, Music Sync Revenues, Music Sync Tech, Music Synchronization, Music Synchronization Market, Music Synchronization Tech, Record Labels and Sync

Florence and the Machine’s performance of Jenny of Oldstones, which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has registered the most Shazams in 24 hours ever.The…

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Luminary Media Bets Big on Ad-Free Podcasts

Posted on 24th April, 2019 by Georgia Meyer in Ad Supported, Ad-free, Apple, Apple Podcasts, Chloe Radio, Free Tier, Luminary, Luminary Media, Luminary Podcasts, Podcasts, Premium Content, Subscription, The Anfield Wrap and YouTube Red

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content…

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Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Posted on 23rd April, 2019 by Alistair Taylor in Canal Plus Group, Carriage Partnerships, D-day For Sporting Rights, Diluting Offering, Distributing Premium Rights, EPL, GDP Per Capita, K Plus, K+, Live Sports, Sporting Rights, Test, Traditional Broadcasters and UE

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 –…

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on 17th April, 2019 by Mark Mulligan in Ad Supported, Ad Supported Strategy, Ad Supported Streaming, Amazon, Amazon Ad Revenues, Amazon Ad Strategy, Amazon Music Unlimited, Amazon Prime Music, Amazon Prime Video, Facebook, Facebook Ad Revenue, Free Streaming, Freemium, Freemium Music, IMDB Freedive, Radio, Spotify, Spotify Ad Supported, Tech Major Ad Revenue, Tech Majors, TV and Video

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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