Posted by: Mark Mulligan See this analyst's reports

Spotify Takes Aim at Radio, Again

Posted on 13th June, 2019 by Mark Mulligan in Ad Revenue, Ad Supported Streaming, Ad Supported Streaming Audio, Amazon, Facebook, Google, Playlists, Podcasts, Radio, Spotify, Spotify Ad Revenue, Spotify Competing With Radio, Spotify Playlists, Streaming Ad Revenue, Streaming Playlists, Streaming Radio and Your Daily Drive

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive.Although it is only positioned as a playlist, the content mix includes podcast news content…

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How ByteDance May Just Be About to Drive the Next Streaming Paradigm

Posted on 24th May, 2019 by Mark Mulligan in China, Consumption, Emerging Markets, Fandom, India, Monetizing Fandom, Music Fandom, Music Fans, Musically, Soundcloud, Spotify, Streaming, Streaming Music, T-series, Tencent, Tencent Music Entertainment, Tiktok and Youtube

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global…

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Music Sync: A Market Ripe for Change

Posted on 3rd May, 2019 by Mark Mulligan in Florence And The Machine, Game Of Thrones, Music Publishers, Music Sync, Music Sync Market, Music Sync Revenues, Music Sync Tech, Music Synchronization, Music Synchronization Market, Music Synchronization Tech, Record Labels and Sync

Florence and the Machine’s performance of Jenny of Oldstones, which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has registered the most Shazams in 24 hours ever.The…

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Creator Support: A New Take on User Centric Licensing

Posted on 26th April, 2019 by Mark Mulligan in Amuse, Artist Streaming Income, Artists, Billie Eilish, Circa Waves, Deezer, Indie Labels, Keywords: User Centric Licensing, Kobalt, Label Services, Lauv, Major Labels, Patreon, Rex Orange County, Spotify, Streaming Income, Streaming Licensing, Streaming Royalties and Taylor Swift

User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated a lot of debate. I first explored…

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on 17th April, 2019 by Mark Mulligan in Ad Supported, Ad Supported Strategy, Ad Supported Streaming, Amazon, Amazon Ad Revenues, Amazon Ad Strategy, Amazon Music Unlimited, Amazon Prime Music, Amazon Prime Video, Facebook, Facebook Ad Revenue, Free Streaming, Freemium, Freemium Music, IMDB Freedive, Radio, Spotify, Spotify Ad Supported, Tech Major Ad Revenue, Tech Majors, TV and Video

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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