Posted by: Mark Mulligan See this analyst's reports

Just What Is a Podcast, Anyway?

Posted on 17th January, 2020 by Mark Mulligan in Apple Music, Apple Podcasts, Audio, Audio Strategy, Media, Media Trends, Podcast, Podcast Debate, Podcast Strategy, Radio Disruption, Radio Podcast Apps, Radio Takes On Streaming, Spotify Podcast Strategy, Twitter and Youtube

The podcast market – as with all media ­– is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is…

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Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It

Posted on 10th January, 2020 by Mark Mulligan in Apple Podcasts, Midia Podcast Data, Midia Podcast Tracker, Midia Tracker, Podcasts, Q4 Podcasts, Radio Broadcaster Podcast Apps, Radio Broadcasters, Radio Podcast Apps, Spotify Podcast Strategy and Spotify Podcasts

The podcast platform data from MIDiA’s Q4 tracker is in. These are the high-level findings (you can read more about our methodology here): Apple still leads overall: A recent report showed…

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Music Subscriber Market Shares H1 2019

Posted on 5th December, 2019 by Mark Mulligan in Amazon Music, Apple Music, Deezer, Google, MelOn, Midia Market Shares, Music Market Shares, Music Subscriber Market Shares, Pandora, Spotify, Streaming, Streaming Music Market Shares, Tencent, Tencent Music Entertainment and Youtube Music

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end…

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