Posted by: Mark Mulligan See this analyst's reports

Take Five (the big five stories and data you need to know) August 5th 2019

Posted on 5th August, 2019 by Mark Mulligan in Cricket, ECB, Facebook, Facebook Video Device, Facebook Watch, Fortnite, Spotify, Spotify Subscribers, The Attention Economy, Tiktok, Tiktok Licensing and Tiktok Rights Holders

Spotify – steady sailing, for now: Spotify hit 108 million subscribers in Q2 2019 – which is exactly what we predicted. Spotify continues to grow in line with the wider market, maintaining…

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State of the Streaming Nation 3.0: Multi-Paced Growth

Posted on 30th July, 2019 by Mark Mulligan in Consumer Music Behavior, MIDiA Research, Music Forecasts, Music Market Metrics, Music Market Reports, Music Subscriber Market Shares, Streaming Market, Streaming Market Metrics, Streaming Market Shares, Streaming Music Behavior, Streaming Music Market Size, Streaming Music Outlook, Streaming Music Reports, Streaming Music Stats and Streaming Stats

Regular followers of MIDiA will know that one of our flagship releases is our State of the Streaming Nation report. Now into its third year, this report is the definitive…

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The Artist Marketing Playbook Needs Rewriting

Posted on 5th July, 2019 by Mark Mulligan in Artist Marketing, Artist Streams, Artists, Catalogue Artists, Emerging Artists, Fandom, Frontline Artists, Label Marketing, Label Marketing Strategy, Labels, Marketing Strategy, Midia Event, MIDiA Research, Monetizing Fandom and Superstar Artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via…

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