Posted by: Hanna Kahlert

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Posted on 14th January, 2020 by Hanna Kahlert in Attention Economy, Attention Saturation, Consumer Engagement, Engagement Metrics, Fandom, Fandom Insight, Music Industry, Music Streaming, Music Subscribers, Music Subscriptions, Post-peak Attention and Spotify

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue…

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Sports Fans Consumer Trends 2019

Posted on 4th September, 2019 by Hanna Kahlert in Fans

This post features excerpts from MIDiA’s  recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor. Sports-centric subscription video on demand (SVOD) services have…

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Summer Report Highlights

Posted on 29th August, 2019 by Hanna Kahlert

We thought summer was over. Then it came back. Now (maybe) it’s gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but…

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