Posted by: Hanna Kahlert

Altered Carbon: Tracking Fandom into the Future

Posted on 6th March, 2020 by Hanna Kahlert in Ads, Advertising, Altered Carbon, Baby Yoda, Fandom, Fandom Insight, Marketing, Marketing Funnel, Metrics, Netflix, The Mandalorian, The Mandalorian Ratings, Tracking Fandom, TV, TV Show Fandom, TV Shows, Video Advertising and Video Advertising Revenue

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an…

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Is Video Streaming About to Witness Music’s P2P Trial by Fire?

Posted on 2nd March, 2020 by Hanna Kahlert in Apple Tv, CBS, Content, Content Production, Espn, Fandom, Friends, HBO, Hulu, Mythic Quest, NBCU, Nbcuniversal, P2p, Peacock, Peer To Peer, Piracy, ViacomCBS, Warner Media and Youtube

As the direct-to-consumer (D2C) big bang moment continues the slow process of expansion through the attention-saturated digital universe, video service providers are struggling with the existential question of how to…

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Brand Strategy: Choose the Koalas

Posted on 29th January, 2020 by Hanna Kahlert in Brand Building, Brand Equity, Brand Loyalty, Brands, Climate Change, Consumer Behaviour, Consumer Data Analysis, Consumer Insight, Market Saturation, Market Shares, Market Strategy, Marketing, Strategic Pivot and Strategy

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability and…

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