Posted by: Hanna Kahlert

Sports Fans Consumer Trends 2019

Posted on 4th September, 2019 by Hanna Kahlert in Fans

This post features excerpts from MIDiA’s  recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor. Sports-centric subscription video on demand (SVOD) services have…

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Summer Report Highlights

Posted on 29th August, 2019 by Hanna Kahlert

We thought summer was over. Then it came back. Now (maybe) it’s gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but…

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Posted on 16th July, 2019 by Hanna Kahlert in Advertising, Attention Economy, Attention Economy Peak, Brands, Digital Marketer, Digital Marketing, Mobile Apps, Peak Attention, Peak Attention Economy, Privacy and Telco Bundling

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn…

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Sports and the Tech Majors: A Competitive Partnership

Posted on 8th July, 2019 by Hanna Kahlert in Amazon Prime Instant Video, Amazon Video, Apple, D-day For Sporting Rights, Disney, Espn, Facebook, Facebook Media Strategy, Nfl, Sports, Sports Lateral, Streaming, Streaming Service, Streaming Sports and Tech Majors

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,…

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