Posted by: Georgia Meyer

Luminary Media Bets Big on Ad-Free Podcasts

Posted on 24th April, 2019 by Georgia Meyer in Ad Supported, Ad-free, Apple, Apple Podcasts, Chloe Radio, Free Tier, Luminary, Luminary Media, Luminary Podcasts, Podcasts, Premium Content, Subscription, The Anfield Wrap and YouTube Red

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content…

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Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Posted on 9th April, 2019 by Georgia Meyer in Ad Inventory, Creator Pay, Major Label, Media, Podcasters, Podcasts, Revenue, Sell Through Rate and Streaming Earnings

Podcasts are currently front of mind in the media landscape. The greatest gap in information knowledge for media professionals is understanding where podcasts fit into a unified media outreach strategy…

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Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Posted on 21st March, 2019 by Georgia Meyer in Advertising Week, Advertising Week Europe, Aurelia Noel, Broadcast, Broadcast Advertising, Carat, Dallas Lawrence, Dave Castell, Engagement Metrics, Linear Tv, Pluto TV, Programmatic and Reach

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed…

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Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Posted on 14th February, 2019 by Georgia Meyer in Ads, Droga5, Eugene The Egg, Exclusive, Hulu, Instagram, Insurgent, Kardashian, Kylie Kardashian, Marketing, Mental Health America, Nfl, Nike, Purposeful Marketing, Social Ecommerce, Super Bowl, Viral, Viral Fluke and World Record Egg

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell…

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