Posted by: Amanda Stears

Hotstar Remains India’s Leading Streaming Video Service but Its Potential Partnership with Disney+ Raises Key Brand Challenges

Posted on 12th December, 2019 by Amanda Stears in 21CF, 21st Century Fox, Ad-free, Amazon Prime Video, Avod, Disney, Hotstar, Hotstar VIP, ICC Cricket World Cup, India Watch Report 2019, IPL, Netflix and Star Sports

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report. Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly…

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Universal Search – The Gaping Hole in Streaming Video

Posted on 5th December, 2019 by Amanda Stears in All 4, Amazon Prime Video, BBC IPlayer, Black Friday, Cord Shavers, Cord-cutters, Google Assistant, Hisense Roku TV, ITV Hub, My5, Netflix, Now TV, OTT, Roku, Roku TV, Streaming Video, Subscription Video On Demand, Svod, Tvod, Universal Search, Voice Assistant and Voice Control

The day is done and you are slouched on the sofa, ready for some binge watching. But how often have you found yourself aimlessly scrolling through Netflix, Amazon Prime Video,…

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The Enduring Role of Niche VOD Services and Targeted Short Form Content

Posted on 6th November, 2019 by Amanda Stears in Apple Tv, BAMBU, BET+, Binge Watch, Cinedigm, CONtv, Jason Momoa, Jennifer Aniston, Linear Tv, Netflix, Niche Services, Short Form Content, Short Form Video, Streaming, Tiktok, Tyler Perry Studioes, Viacom, VIacom Media Networks and VOD

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture…

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Netflix Launches Mobile-Only Plan in Malaysia

Posted on 29th October, 2019 by Amanda Stears in Ad-free, Advertising Video On Demand, Apple Tv, Asia, Avod, Disney, Malaysia, Malaysian Communications And Multimedia Commission, Mobile-only Subscription, Netflix, P2p, Password Sharing, Peak Attention Economy and Subscription Fatigue

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year,…

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BBC Kids to LADbible: Video Providers Expand Their Reach

Posted on 18th October, 2019 by Amanda Stears in 2btube, Alibaba, Avod, BBC, Brut, CBeebies, Ciaopeople, Copa90, Facebook, Facebook Watch, Iqiyi, LADbible, Netflix, Peppa Pig, Short Form Video, South China Morning Post, Svod, Tastemade, Tencent, Tubi, Tubi UK, Video and Youku

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each…

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