Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
How (and why) Billie Eilish won Glastonbury
MIDiA Research 2022-2030 global music forecasts The new era of growth
The future of music The rise of a counterculture industry
Churn in the era of dynamic retention
The attention recession Post-peak behaviour
Why Spotify’s TAM is only part of the story
The Attention Recession How inflation and the pandemic are reshaping entertainment
The Attention Recession: How inflation and the pandemic are reshaping entertainment
How the iPod changed everything
Music industry earnings 2021: Riding the wave
The attention recession has hit Spotify too
Music industry earnings 2021 Riding the wave
Forget peak Netflix, this is the attention recession
Fake artists are what happens when fandom dies
Did independents really do three times worse than the majors in 2021?
Recorded music market shares 2021 – Red letter year
Recorded music market 2021 Red letter year
Why Dolly Parton may want to wait before selling her catalogue
