Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Q2 2024 music market metrics: bifurcation is here
Music publishing forecasts: strong growth and more to come
MIDiA Research 2024-2031 global music publishing forecasts Managed change
The frequency factor - when daily just isn’t enough
Entertainment behaviour The frequency factor
The state of the video creator economy Creativity in a streamlined world
OpenAI's Sora From hype to pragmatism
Music isn’t getting worse, genre is
Mainstream is the new niche
Sustainability from chaos How today’s artists find sustainable success in a turbulent music industry
MIDiA Research 2024-2031 global music forecasts Rise of the Global South
MIDiA Research 2024-2031 global music forecasts | Rise of the Global South
Electronic music, fandom, and the rise of the Global South
Bifurcation theory How today’s music business will become two
Bifurcation theory | How today’s music business will become two
Can’t cross the moat? Walk around it
Fan economy: expanded rights are worth $3.5 billion, now what?
Is Audiomod the future of streaming, or just the beginning?
