Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Recorded music market 2024: $36.2 billion, up 6.5%
Recorded music market shares 2024 Widening gaps
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
Craft versus character: the equation the music industry needs to fix
Why Spotify only hit profitability now (but will do so again)
AI is reshaping the music creator economy, and that change will reshape the music business
The unflattening of music
MIDiA Research 2025–2031 music creator tools forecasts AI comes to town
State of the music creator economy AI’s growing reach
What got you here won’t get you there: how Spotify built a new business
Anti-algorithm, anti-perfection - the rise of a music counter-culture
Q3 2024 music metrics Maturation effect
MIDiA’s 2025 predictions It’s social’s stage now
Hold or twist? The music industry’s innovation dilemma
State of the independent music economy Fragmentation and consolidation
State of the independent music economy: Fragmentation AND consolidation
Beyond the obvious: Building future-focused strategy
Music creator economy: recalibration
