Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Smaller independents and artists direct grew fastest in 2020
Spotify Q4 2020 earnings ARPU pays the price for growth
Clubhouse session: Is attention killing culture?
The COVID bounce and the coming attention recession
Last call for the global independent label survey
Three trends that will shape the rest of 2021, and beyond
Media consumption Lockdown’s attention boom
Sony just became (even more of) an independent powerhouse
Equitable remuneration, artist income and unintended consequences
Music Product Strategy Re-boot Time to Monetise Fandom, Not Access
Splash / Tones and I Splash / Tones and I event showcases the future of artist-fan engagement
Music has developed an attention dependency
Virtual concerts: A new video format
Virtual Concerts A New Video Format
Driift Driift creates a new vertically integrated approach to live performances
2021 Predictions: The year of the immersive web
Global independent label survey
Creator tools: The music industry’s new top of funnel
