Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Music creators – we want your insight!
Music creators Slicing the funnel
Why Spotify cannot afford to make it three out of three with podcasts
From binging to burnout: the creator economy’s fault line
Spotify chose audio over music, but bigger decisions lie ahead
Music subscriber market shares Q2 2021
Hybrid futures MIDiA 2022 predictions
Bored Ape Yacht Club BAYC cracks the code for NFT fandom
Fandom drivers From fan psychology to NFT demand
Major label revenue surged in 2021, but what does that mean?
Music market subscriber shares 2021 Growth is not letting up yet
2022 MIDiA predictions: the year of the creator
What BandLab and Bruce Springsteen tell us about the music business at the end of 2021
2022 MIDiA predictions The year of the creator
Audiomack and the coming monetisation / remuneration tipping point
Music market shares: independent labels and artists are even bigger than you thought
Spotify Q3 2021 earnings Premium matures as advertising accelerates
Karaoke app user deep dive
