Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
The politics of Twitter: Brands, news, and freedom of speech
Brand strategy: Choose the Koalas
YouTube and the fan monetisation model
Spotify illustrates the difference between flat engagement and real sentiment
The tech major ecosystem wars are here with aggressive, loss-led on-boarding
The era of peak attention? Try peak distraction – Event rundown
Creators versus distributors: What happens when brands can no longer rely on their content?
The Houston Rockets, Hong Kong, and the dangers of mixing politics with profit
Fortnite’s black hole: A fandom play for peak attention
Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment
Sports fans consumer trends 2019
Summer Report Highlights
Streaming needs to worry about a global recession – but perhaps not as much as cable
The global rise of brand-agnosticism
The State of the Podcast Nation
Sports, television, music, politics – Cultural cohesion in a climate of division
Will content fragmentation drive a new rise of piracy?
