Quarterly Digital Content Trends Q4 2018

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2017 and Q4 2018 across music, video, games and social.

Key Findings

  • YouTube X music streaming in Q4 2018 with X% weekly active user (WAU) penetration
  • Spotify was X with X%, X from Q3 2018, while Amazon was X across Prime Music and Music Unlimited to reach X%
  • Apple Music was X, at X% where it has been for X of the preceding X quarters
  • The X in Facebook WAUs continued, X points to X% while its messenger apps diverged with Messenger X and Instagram X
  • Snapchat WAU penetration was X%, where it was in X
  • Pinterest WAU was X from Q3 2018 at X%, X points from Q4 2017
  • Netflix has X YouTube to become the X used video app; X had X% WAU penetration in Q4 2018
  • Amazon Prime Video WAUs X points while the leading local subscription video on demand (SVOD) services collectively X X points
  • Radio listening in Q4 2018 was X on Q3 2018 at X%, while free streaming was X points to X%
  • Music subscriptions were X at X% where they have been for three of the five quarters from Q4 2017 to Q4 2018
  • Facebook video was X in video Q4 2018, X points to X%
  • Digital video viewing is following a long-term shift to X across the four big English-speaking markets
  • Pay-TV penetration was X slightly to X% in Q4 2018 while cord cutting was also slightly X by X points to X% and cord shaving also X by X points to X%
  • The pace of the transition from traditional pay-TV to SVOD is X
  • The long-term X in games consumption metrics X in Q4 2018

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Crave TV, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch, WhatsApp, YouTube

Charts: 7
Pages: 13
Words: 1769

Includes Synopsis, PDF, Slides and Dataset