Music Streaming Services Market Shares: H1 2018 Update
Added on 1st October, 2018 by Mark Mulligan
The 20,000 Foot View: This report provides a global level mid-year update to MIDiA’s Music Streaming Subscriber Market Shares report, presenting H1 2018 figures.
- Music subscribers grew by X% in the first half of 2018 to reach X million, up from X million at the end of 2017
- Growth is steady rather than strongly accelerating – there were X million net new subscribers added year-on-year (YoY) between Q2 2017 and Q2 2018, compared to X million between Q2 2016 and Q2 2017
- This indicates growth remains on the faster-growth midpoint of the S-curve
- Between them, Spotify Apple Music and Amazon accounted for X% of all global music subscribers at the end of H1 2018
- Spotify once again maintained global market share of X%, the same as in Q4 2017, with X million subscribers
- Apple added X points of market share, up to X%, and up X points YoY, with X million subscribers
- Across Prime Music and Music Unlimited Amazon added just under half a point of market share, stable at X% with a combined X million subscribers
- Google performed strongly, adding X million subscribers in the period.
- In Japan, Line Music experienced solid quarterly growth to reach X million subscribers
- In South Korea MelOn had a dip in Q1 but recovered in Q2 to finish X above Q4 2017 with X million subscribers
- In the US Pandora had a solid six months, adding X million subscribers
Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple, Apple Music, Google, Google Play MusicLine Music, MelON, , Pandora, Spotify
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